As communication in our world becomes more and more depend on computers to transmit messages, there is a shift in communications. The way that we get our news from the Main Stream Media (CNN, FOX NEWS, HLN, ABC, NBC, CBS, and NPR) and Daily and Weekly Newspapers is moving towards the online world. Like most people the first thing that they do at the office in the morning, is check email, and open up a browser. On this browser page whether it be Yahoo, MSN, iGoogle, or another, the news is one of the first things that they read.
As a Media Monitor, this directly affects my business. My company will have to adapt and shift the paradigm from monitoring traditional media to monitoring online media, blogs, RSS feeds, Newspaper and Television Websites. That is not to say that there is no need for traditional media. People are tactile creatures, we like to touch the newspaper turn the pages, flip them over. There is a sense of accomplishment once you have read the entire newspaper. Sure there is Wifi at the coffee shop, and news websites, and Amazon’s kindle, but the fact remains that newspaper are still printing papers. Not all of this content is online, therefore how will you monitor this? With a traditional newspaper clipping service that is how. Magnolia Clipping Service as been around for nearly 70 years, that is before TV news, which my great grandmother was worried about way back when. Nothing is going to change the fact that people still want newspapers, and that the Local 6 PM newscast will remain indispensable at least not in the near future. TV website have some of the content on the website, but usually it is only the package that they post, not all of the segments from the 5, 6, 10, and the two hours of AM shows. One thing that will not go away are the ratings from the TV, PR professionals will still need to track it, measure it, and make sure that they can count that towards their ROI stats for the PR campaign.
Currently there is a thrust of companies to try to get into blogging, and trying for find their place in the blogosphere, and again, this does not mean that they will not need to also follow the old ways too. This will be a gradual transition, as people and companies have different learning curves for the Social Media.
As always I welcome any comments you may have on this topic.
Wednesday, April 16, 2008
Tuesday, April 15, 2008
Is there a Print Monitoring Alernative?
Recently a colleague post an interesting question to which I do have an answer. "Is there and alternative to Cision or Burrelle's for National Print Media Monitorig Service?"
The short answer is Yes & No. Let me quickly try an explain the current climate in the print news monitoring. You have Cision which does nation, but not all papers, only large markets, or only dailies, and key weeklies. Similarly you have Burelle's which also the same thing, in addition they have teamed up with the publishers and now get something that is not quite an Internet feed, and not quite the same as the printed article... it is something different. Then you have the small independent clipping bureaus like me, Magnolia Clipping Service (magnoliaclips.com), Universal Information, and Louisiana News Clips. Yes we can somewhat fulfill a national order through the network, but Burelle's owns some of the state clipping services, like Minnesota, and a few others. Then you have states that do not have an independent clipping service. These states like Tennessee, have press association that have internal clipping services. The problem with those services are that they do not read all of the papers, only the papers that belong to the press association. So technically through a network of press clipping services you could place your order with each. By doing this you would get the most thorough coverage currently available. Then you would then have to have the compile those clips once sent to you. Since there are a number of services, the quality, cost, and service levels would differ from one company to another.
The alternative to print monitoring, is a digital online internet news monitoring service. Vocus, Cyberalert, Custom-Scoop, and Meltwater excel at getting the online clips from newspaper and TV websites. What they miss, and fail to disclose is that not everything is on the internet. Last time I checked in early 2007, only 40% of the papers in my market had websites. When I compared the actual content from the paper, less that 40% of the content made the websites. As important and easy to use as these services are there is huge amount of print that is being missed from these services.
The short answer is Yes & No. Let me quickly try an explain the current climate in the print news monitoring. You have Cision which does nation, but not all papers, only large markets, or only dailies, and key weeklies. Similarly you have Burelle's which also the same thing, in addition they have teamed up with the publishers and now get something that is not quite an Internet feed, and not quite the same as the printed article... it is something different. Then you have the small independent clipping bureaus like me, Magnolia Clipping Service (magnoliaclips.com), Universal Information, and Louisiana News Clips. Yes we can somewhat fulfill a national order through the network, but Burelle's owns some of the state clipping services, like Minnesota, and a few others. Then you have states that do not have an independent clipping service. These states like Tennessee, have press association that have internal clipping services. The problem with those services are that they do not read all of the papers, only the papers that belong to the press association. So technically through a network of press clipping services you could place your order with each. By doing this you would get the most thorough coverage currently available. Then you would then have to have the compile those clips once sent to you. Since there are a number of services, the quality, cost, and service levels would differ from one company to another.
The alternative to print monitoring, is a digital online internet news monitoring service. Vocus, Cyberalert, Custom-Scoop, and Meltwater excel at getting the online clips from newspaper and TV websites. What they miss, and fail to disclose is that not everything is on the internet. Last time I checked in early 2007, only 40% of the papers in my market had websites. When I compared the actual content from the paper, less that 40% of the content made the websites. As important and easy to use as these services are there is huge amount of print that is being missed from these services.
Saturday, April 12, 2008
Regarding a traditional media strategy in the Web 2.0 World
I recently read an post on Kevin Bondelli's blog, and was prompted with these ideas.
I will have to preface this by stating that I own a newspaper clipping service. One thing that PR Professionals should realize, is that everything is not on the internet.
Anyone interested in finding out everything about a particular media campaign should already be aware of this. Next, everything realize that not every reads blogs and even knows what an RSS feed is. Now we get to content. As a newspaper clipping service, and broadcast monitoring service, I am keenly aware of what content from the traditional sources are available on the internet. I did a study about 8 months ago. Every newspaper that I subscribe to as a clipping service does not have a website. Less than 40% of the papers have websites. Some have full content, and others have a simple pamphlet page, or a subscription sign up page. So for one week, I clipped every article out of the major paper, in Mississippi, then compared the clips to what I could find online. I found less than 40% of the content from the papers actually made it to the internet. Some of the things that are in the paper but not on the internet, are advertisements, sports box scores, classified ads, obituaries, AP stories, and a few other things.
Next television, and radio are again not on the internet. While every television station that provides it own news content does have a website, not all of the content makes it onto the internet. The top stories are just about all that makes the cut. Radio stations will have a website most of the time, but you will be hard pressed to find a radio station that stores the news as podcast or even less that have a text feed of their news. So all of that being said, PR professionals will continue to need some one to read the newspapers, watch and log the TV news, and Radio until they are completely gone. (a very long time from now) One other critical thing to mention is how to effectively measure the audience, ad rates, and publicity values. This is simple enough in
traditional media, but can be costly. If this left to monitoring service or a clipping service, which do these things everyday, you can save a bundle by utilizing their resources. I admit that the online world is growing a lot and web 2.0 is becoming the new way to distribute press releases, and make an impression on the new media.
To address a few of the other things in this article Google alerts, and RSS feeds. Google alerts are often as many as 10 days late on indexing. Google alerts also have no boolean search syntax. This means there is not way to get a specific phrase without having to get all of the rest of the just that goes along with those keywords. Typically only 1 in 5 hits on Google Alerts will be the results from your press release. RSS feeds are not available for every news source on the internet. Again with this you must wade through the junk to get to the relevant material. To effectively monitor the media you must monitor all forms of media, Print, TV, Radio, Internet, and Web 2.o social or conversational media.
Traditional monitoring services like magnoliaclips.com can get most of if not all of the materials that you are looking for. By getting this from a one stop shop you save significantly, rather than having to pay 5 different service.
I will have to preface this by stating that I own a newspaper clipping service. One thing that PR Professionals should realize, is that everything is not on the internet.
Anyone interested in finding out everything about a particular media campaign should already be aware of this. Next, everything realize that not every reads blogs and even knows what an RSS feed is. Now we get to content. As a newspaper clipping service, and broadcast monitoring service, I am keenly aware of what content from the traditional sources are available on the internet. I did a study about 8 months ago. Every newspaper that I subscribe to as a clipping service does not have a website. Less than 40% of the papers have websites. Some have full content, and others have a simple pamphlet page, or a subscription sign up page. So for one week, I clipped every article out of the major paper, in Mississippi, then compared the clips to what I could find online. I found less than 40% of the content from the papers actually made it to the internet. Some of the things that are in the paper but not on the internet, are advertisements, sports box scores, classified ads, obituaries, AP stories, and a few other things.
Next television, and radio are again not on the internet. While every television station that provides it own news content does have a website, not all of the content makes it onto the internet. The top stories are just about all that makes the cut. Radio stations will have a website most of the time, but you will be hard pressed to find a radio station that stores the news as podcast or even less that have a text feed of their news. So all of that being said, PR professionals will continue to need some one to read the newspapers, watch and log the TV news, and Radio until they are completely gone. (a very long time from now) One other critical thing to mention is how to effectively measure the audience, ad rates, and publicity values. This is simple enough in
traditional media, but can be costly. If this left to monitoring service or a clipping service, which do these things everyday, you can save a bundle by utilizing their resources. I admit that the online world is growing a lot and web 2.0 is becoming the new way to distribute press releases, and make an impression on the new media.
To address a few of the other things in this article Google alerts, and RSS feeds. Google alerts are often as many as 10 days late on indexing. Google alerts also have no boolean search syntax. This means there is not way to get a specific phrase without having to get all of the rest of the just that goes along with those keywords. Typically only 1 in 5 hits on Google Alerts will be the results from your press release. RSS feeds are not available for every news source on the internet. Again with this you must wade through the junk to get to the relevant material. To effectively monitor the media you must monitor all forms of media, Print, TV, Radio, Internet, and Web 2.o social or conversational media.
Traditional monitoring services like magnoliaclips.com can get most of if not all of the materials that you are looking for. By getting this from a one stop shop you save significantly, rather than having to pay 5 different service.
Friday, April 11, 2008
Twitter and Business Development; What I have learned in a two week twitter trial
Twitter and Business Development
In merely a week using twitter, I went mad following people, by doing a search for “PR”, “Public Relations”, “Media Relations”, and “Media Monitoring”. Typically when you follow someone they follow you. I have found that 2 out of 5 people I follow started following me. This is a good thing since the message I wanted to send was targeted specifically to an audience that has a need for monitoring service. Without being to self promotion, I posed questions to my twitter followers such as,
“Are you happy with your traditional media monitoring services?”
“Do you wish that there was an alternative your current service provider?”
“What is the best new product that Media Monitoring services have introduced recently?”
“Have you found that the measurements of media monitoring service to be accurate?”
“If you could change the way media monitoring services work, what would you change, how and why?”
There were a few other question, but most of the responses I got the best results from were questions. I also threw out there a few things that were more like pitches. Most people did not respond to that. I believe that the best way to engage the twitter community is to participate in the conversation. Asking who they use, why, what is good or bad about them.
Most people in the twitter community want to believe that online is the only thing out there and that traditional media no longer exists, or has become irrelevant. This is not the case. Statistics that I have found are that only 8% of people in the U.S. are actively engaged in Conversational Media. By far the audiences are still going to traditional sources, Newspapers, Television, and Radio for news. That being said the online communities and social networking sites are growing, and building a momentum. Social Networking Sites like Facebook, and LinkedIn are good for measuring your sphere of influence, and creating a social graph of people you know and who know you, through how many degrees. I will admit that the mainstream media sources are now referring back to online sources more and more. Nielsen’s ratings show higher numbers than online communities.
When attempting to use twitter to get people’s attention, you have to be subtle, not to “in your face” about marketing your product. If you are then you just become a spammer, another used car salesman, another furniture store with a crazy gimmick. Twitter is a wonderful means to grab the attention of a specific market. People who are using twitter have several attributes that many real world people do not have, but the twitterverse has to cross over into the real world somewhere.
They are aware of new technology
They know how to use this technology
They are willing to try new things
They know that they “the people” are the influencers now
They are aware that their words DO have an impact on others thoughts, behaviors, and attitudes
The main thing to remember is that it is a two way conversation. Pitches, and traditional sales techniques do not work in the conventional sense, but some of the traditional sales techniques can be altered, and then they become a real force. It is more about the art of conversation, a way to steer your audience, or your listeners into wanting to know more. In many ways it is good speech writing, or good written salesmanship that creates curiosity. You have to believe in the product or service that you are selling. You have to be willing to share what you know about your area of expertise in order to win people over. Twitter does not get you more business, it is the proper use of twitter and tying that into a blog, by the use of link bait that gets traffic, readers, and more eyeballs on you material that is the driving for of twitter in the business world.
In merely a week using twitter, I went mad following people, by doing a search for “PR”, “Public Relations”, “Media Relations”, and “Media Monitoring”. Typically when you follow someone they follow you. I have found that 2 out of 5 people I follow started following me. This is a good thing since the message I wanted to send was targeted specifically to an audience that has a need for monitoring service. Without being to self promotion, I posed questions to my twitter followers such as,
“Are you happy with your traditional media monitoring services?”
“Do you wish that there was an alternative your current service provider?”
“What is the best new product that Media Monitoring services have introduced recently?”
“Have you found that the measurements of media monitoring service to be accurate?”
“If you could change the way media monitoring services work, what would you change, how and why?”
There were a few other question, but most of the responses I got the best results from were questions. I also threw out there a few things that were more like pitches. Most people did not respond to that. I believe that the best way to engage the twitter community is to participate in the conversation. Asking who they use, why, what is good or bad about them.
Most people in the twitter community want to believe that online is the only thing out there and that traditional media no longer exists, or has become irrelevant. This is not the case. Statistics that I have found are that only 8% of people in the U.S. are actively engaged in Conversational Media. By far the audiences are still going to traditional sources, Newspapers, Television, and Radio for news. That being said the online communities and social networking sites are growing, and building a momentum. Social Networking Sites like Facebook, and LinkedIn are good for measuring your sphere of influence, and creating a social graph of people you know and who know you, through how many degrees. I will admit that the mainstream media sources are now referring back to online sources more and more. Nielsen’s ratings show higher numbers than online communities.
When attempting to use twitter to get people’s attention, you have to be subtle, not to “in your face” about marketing your product. If you are then you just become a spammer, another used car salesman, another furniture store with a crazy gimmick. Twitter is a wonderful means to grab the attention of a specific market. People who are using twitter have several attributes that many real world people do not have, but the twitterverse has to cross over into the real world somewhere.
They are aware of new technology
They know how to use this technology
They are willing to try new things
They know that they “the people” are the influencers now
They are aware that their words DO have an impact on others thoughts, behaviors, and attitudes
The main thing to remember is that it is a two way conversation. Pitches, and traditional sales techniques do not work in the conventional sense, but some of the traditional sales techniques can be altered, and then they become a real force. It is more about the art of conversation, a way to steer your audience, or your listeners into wanting to know more. In many ways it is good speech writing, or good written salesmanship that creates curiosity. You have to believe in the product or service that you are selling. You have to be willing to share what you know about your area of expertise in order to win people over. Twitter does not get you more business, it is the proper use of twitter and tying that into a blog, by the use of link bait that gets traffic, readers, and more eyeballs on you material that is the driving for of twitter in the business world.
Tuesday, April 8, 2008
What is a Clipping Service?
Extract: "A clipping service is a “tool”, much like your computer or calculator or cell phone, for the express purpose of gathering business intelligence. To be effective, the clipping service must provide an individually tailored service to search out the precise information you need. We have no “stock” orders because what you need to know is unique to your organization. "
Public Relations professional need to measure their effectivness by gathering clippings from the media outlets to whom they have sent press releases. The purpose would be to see if they have covered the story as they wanted, if they message of the press release was clearly communicated, and to measure the value of the earned media. The value can be qualtified, by measuring the column inches, then calculating the media value by multiplying it by the national advertising rate for that paper. Many PR Pros also use a multiplier to determine a publicity value for those clips, which is more art than science.
Public Relations professional need to measure their effectivness by gathering clippings from the media outlets to whom they have sent press releases. The purpose would be to see if they have covered the story as they wanted, if they message of the press release was clearly communicated, and to measure the value of the earned media. The value can be qualtified, by measuring the column inches, then calculating the media value by multiplying it by the national advertising rate for that paper. Many PR Pros also use a multiplier to determine a publicity value for those clips, which is more art than science.
Monday, April 7, 2008
Where does Social Media fit into the daily business activities of Traditional Media?
Social Media & Traditional Media collision inevitable!This is a question that many people are blogging about, there are discussion all over the Internet trying to figure out how the corporate world will change once people "get it". In Valarie Maltoni's Blog she displayed this image. It is an excellent visual demonstration of how the communication will transform from dissemination information from the few to the many, to the many to the many. Media will change for sure. This has been demonstrated over and over again.
First there was the printing press, which was an easy way to duplicate the same news information many time. It came from one source, and was distributed to many readers. The along came radio, now instead of having to purchase something new everyday you could make one purchase and get all the news still from one or more sources. The radio gave you a choice of how to get your news. Eventually Television made it onto the scene. The traditional "BIG 3" networks had cornered the market for news. Again the news came from a few sources, and had further reach, and spread throughout the the country by the creation of affiliates. This has pretty much remained the same for about 60 years. Sure there have been upgrade, like cable, and Satellite TV, but this remained news from above. Now we are almost current. Now the 400 lb Gorilla in the room s THE INTERNET, with its websites, blogs, and twitters, and forums, and newsgroups, and wiki's and and and... All that is what we have today. Newspaper adopted websites, so did radio and television, but now with blogging, and Social Media giving anyone a chance, anyone who is willing to share his/her opinion a voice. I say speak up, Speak LOUDLY. Make a change.
This new revolution, will change the world as we know it. Take for example, advertising. How has it changed? Think back, just say 5 years. no AdSense, no Google ads, nothing splattered all over the margins of you page. Now they are everywhere, and cheap, with a much more targeted niche markets. Advertisers can reach people who are looking for their product. So where does this leave the traditional media players? I believe that they are still trying to figure it out. But to what end? How to make a buck from Web 2.0. This is slowing their ability to move ahead. When the day is done, people will still pay to have themselves mentioned in front of people who might buy their products and services. They need to stop trying to tie news distribution directly to advertising. Advertising should always be in a peripheral experience. Nothing bugs me more than an in your face auto dealer commercial between the first block and the weather. I know that there is money to be made there by the TV station, the car dealer, the production company. But do they have to raise the volume up to 11? I got a car, why do they have to scream at me to see if I want a new one. Does this method work? Yell at me enough times to buy a car, and I will most definately NOT go to that dealership. Name recognition is worthless if I recognize your name as being associated with the cheezy loud car ads. To me this seems counter productive. Plus I bought my last car off of the Internet.
In my opinion, newspapers, tv, and radio should all attempt to drive people to their own sites, and involve more people in discussion, report discussion, comments, interesting blogs. Let the people behind the blogs be the news, and not the latest murder rate in the crime invested city. The people are beginning to show the media that they are more intelligent than the media wants them to be.
Saturday, April 5, 2008
Monitoring broadcast media for "Social Media" mentions
Monitoring broadcast media for "Social Media" mentions After doing a little research within my own database, I discovered the great number of stories that mention blogs, blogging, twitter, and other Social media outlets. I have put together a study, and will continue to follow and update this for the entire month of April. I have created a broadcast media portal that will be tracking any mention of the Keywords "Social Media" - "Blog" - "Blogging"- "Twitter" and a few other terms regarding social media that could generate some results from the traditional broadcast media. I think that the traditional media outlets understand social media in the most limited and shallow levels. Traditional media outlets don't get it yet, because they're either unaware of the value, or trying to figure out a way to make money from it. They are thinking only about ad revenues from these "cute blogs" and do not realize the revolution that has begun. They are of course going to think about selling what they have always sold- the allmighty advertisements. This is very traditional thinking about advertising, but it changes when you migrate from TV/Radio to the Internet. Blogging ads currently are heavily dependent upon adwords who control what ads are seen on your page. Media wants to control it themselves. If the Media wants to make some money on blogging, they need to encourage people to blog. So far there is very little mention of how to blog, what to blog about, and why blogging is important to the biz world. I'd like to see more.
You can log into the portal to see what it is this does www.magnoliaclips.com/login.html
Login ID = Twitter : Password = ******* (email me to get the pwd) videodred@gmail.com
Then feel free to play with the system. Please send me an email if you like it, or have any comments about it.
Friday, April 4, 2008
Social Media Metrics to Measure
- Activity Metrics
Pageviews
Unique visitors
Members
Posts (ideas/threads)
Number of groups (networks/forums)
Comments & Trackbacks
Tags/Ratings/Rankings
Time spent on site
Contributors
Active contributors
Word count
Referrals
Completed profiles
Connections (between members)
Ratios: Member to contributor; Posts to comments; Completed profiles to posts
Periods: By day, week, month, year
Frequency: of visits, posts, comments
- Survey Metrics
Satisfaction
Affinity
Quality and speed of issue resolution
Referral likelihood
Relevance of content, connections
ROI Measurements
- Marketing/Sales
Cost per number of engaged prospects (community vs. other initiatives)
Number of leads/period
Number of qualified leads/period
Ratio of qualified to non-qualified leads
Cost of lead
Time to qualified lead
Lead conversion
Number of pre-sales reference calls (to other customers)
Average new revenue per customer
Lifetime value of customers
- Customer Support
Customer satisfaction
Number of initiated support tickets per customer per period
Support cost per customer in community
Product Development
Number of new product ideas
% of ideas from customers/prospects/community
Idea to development initiation cycle time
Revenue/Adoption rate of new products from community vs. traditional sources
- HR
Retention/Employee turn over
Time to hire
Prospect identification cost
Prospect to hire conversion rate
Hiring cost
Training cost
Time to acclimation for new employees
Props to : http://rhappe.typepad.com/thesocialorganization/social-media-metrics.html
Analysis 04-03-2008
Top Stories for 04-03-2008
WJTV = POLICE CHIEF ACCUSED OF HAVING SEX WITH A 14 YEAR OLD GIRL.
WLBT = MARK SEEPE FUNERAL DIRECTORS AND CREMATORIUM IMPROPERLY CO- MINGLED HUMAN REMAINS.
WAPT = HUMAN BONES WERE FOUND IN A DUMPSTER OUTSIDE OF A JACKSON CREMATORIUM.
Two of the stations decided to cover the human remains story, while the other chose to cover the Police/Sex Scandal. What does this say about the state of affairs in Jackson, MS. For one, i think that this says that Jackson media WLBT, WJTV, & WAPT all report the bad news first.
More commentary than that I don't know what to say. to really analyze the news you must have a goal, a purpose, a reason for doing so. Here I am just posting these to compare the top stories. over time, this would be a relevant search for a new news station, like WDBD who is supposed to start a newscast very soon.
WJTV = POLICE CHIEF ACCUSED OF HAVING SEX WITH A 14 YEAR OLD GIRL.
WLBT = MARK SEEPE FUNERAL DIRECTORS AND CREMATORIUM IMPROPERLY CO- MINGLED HUMAN REMAINS.
WAPT = HUMAN BONES WERE FOUND IN A DUMPSTER OUTSIDE OF A JACKSON CREMATORIUM.
Two of the stations decided to cover the human remains story, while the other chose to cover the Police/Sex Scandal. What does this say about the state of affairs in Jackson, MS. For one, i think that this says that Jackson media WLBT, WJTV, & WAPT all report the bad news first.
More commentary than that I don't know what to say. to really analyze the news you must have a goal, a purpose, a reason for doing so. Here I am just posting these to compare the top stories. over time, this would be a relevant search for a new news station, like WDBD who is supposed to start a newscast very soon.
WJTV 04-03-2008 10 PM
WJTV
APR 3 2008 10:00PM CT Captioned
[**10:01:32 PM**] SOME STUNNED MENDENHALL RESIDENTS CAN'T BELIEVE THEIR POLICE CHIEF HAS WALKED AWAY FROM HIS SECOND FROM HIS SECOND TRIAL FOR SEX CRIMES, WITHOUT BEING CONVICTED. CHIEF JAMES SULLIVAN IS NOT COMMENTING ABOUT TODAY'S MISTRIAL, BUT MANY IN HIS COMMUNITY HAVE A LOT TO SAY INCLUDING PROSECUTORS. THIS IS THEIR SECOND HUNG JURY IN THEIR CASE AGAINST THE CHIEF, AND IT WON'T BE THE LAST. THEY PLAN TO RETRY HIM IN SEPTEMBER. NEWS CHANNEL NEWS CHANNEL NEWS CHANNEL 12 WAS THERE THIS AFTERNOON AS SULLIVAN LEFT THE COURTHOUSE. 11 JURORS VOTED TO CONVICT, ONLY ONE HELD OUT. SULLIVAN'S ACCUSED OF HAVING SEX WITH A 14 YEAR OLD GIRL. SHE TESTIFIED IT HAPPENED 3 TIMES IN HIS POLICE CAR. PROSECUTORS PRESENTED PHONE RECORDS AND RECORDED PHONE CONVERSATIONS BETWEEN SULLIVAN AND THE TEEN, BUT SULLIVAN WORKED TO DISCREDIT HER REPUTATION, SAYI NG HE WAS JUST TRYING TO "BEFRIEND A TROUBLED GIRL. PROSECUTORS DID NOT PRESENT ANY PHYSICAL EVIDENCE. ONE MENDENHALL OFFICER WE TALKED WITH IS DISAPPOINTED WITH THE OUTCOME. IT'S AN INTERVIEW YOU SEE ONLY ON NEWS CHANNEL 12. RUNS: 0:06 "IT'S BEEN A CLOUD HANGING OVER THE DEPARTMENT AND ME HAVE WONDERFUL OFFICERS AND JUST WANT TO GET ON WITH OUR LIVES. NEWS CHANNEL 12'S EMILY WOOD WAS THERE FOR THE VERDICT, AND HAS REACTION FROM OTHER RESIDENTS IN THIS TIGHT-KNIT COMMUNITY. MISTRIAL IS OUR BIG STORY TONIGHT AT TEN. RUNS: X: XX OUTCUE: STANDARD 11:20 I BELIEVE HE DID IT, KNOW HE DID IT. PHONE CALLS, PHONE RECORDS SPEAK FOR THEMSELVES. MANY IN THE SMALL TOWN OF MENDENHALL SAY THEY'RE SURPRISED AT LEAST ONE PERSON ON THE JURY DID NOT SEE E PROSECUTION'S EVIDENCE AS A ENOUGH TO CONVICT. 00:52 THAT HE DID IT NO DOUBT. IT SHOULD NOT HAVE HAPPENED WILLING OR NOT. PEOPLE WHO SAT THROUGH THE TRIAL SAY TO THEM CONVERSATIONS BETWEEN SULLIVAN AND THE YOUNG GIRL WERE CONDEMNING. SULLIVAN TESTIMONY ABOUT PREGNANCY THEY SAY THINGS WERE ONLY FURTHER CONFIRMED WITH THE CHIEF TOOK THE STAND TO TRY AND DEFEND SOME OF THOSE LATE NIGHT CALLS. 11:27 HE GOT ON THE STAND YESTERDAY AND HUNG HIMSELF WITH ALL THIS STUFF HE WAS SAYING AND THE DEFENSE CAME BACK AND I DON'T SEE WHY ITS A HUNG TRIAL. BUT THE CHIEF PREGNANCY THEY S THINGS WERE ONLY FURTHER CONFIRMED WITH THE CHIEF TOOK THE STAND TO TRY AND DEFEND SOME OF THOSE LATE NIGHT CALLS. 11:27 HE GOT ON THE STAND YESTERDAY AND HUNG HIMSELF WITH ALL THIS STUFF HE WAS SAYING AND THE DEFENSE CAME BACK AND I DON'T SEE WHY ITS A HUNG TRIAL. BUT THE CHIEF MAINTAINS HE IS TELLING THE TRUTH AND AT LEAST ONE JUROR SEEMS TO AGREE. IN MENDENHALL, EMILY WOOD WJTV NC12. SULLIVAN IS STILL THE CHIEF OF THE MENDENHALL POLICE DEPARTMENT. HE WILL REMAIN ON LEAVE WITH PAY THROUGH HIS NEXT TRIAL,
APR 3 2008 10:00PM CT Captioned
[**10:01:32 PM**] SOME STUNNED MENDENHALL RESIDENTS CAN'T BELIEVE THEIR POLICE CHIEF HAS WALKED AWAY FROM HIS SECOND FROM HIS SECOND TRIAL FOR SEX CRIMES, WITHOUT BEING CONVICTED. CHIEF JAMES SULLIVAN IS NOT COMMENTING ABOUT TODAY'S MISTRIAL, BUT MANY IN HIS COMMUNITY HAVE A LOT TO SAY INCLUDING PROSECUTORS. THIS IS THEIR SECOND HUNG JURY IN THEIR CASE AGAINST THE CHIEF, AND IT WON'T BE THE LAST. THEY PLAN TO RETRY HIM IN SEPTEMBER. NEWS CHANNEL NEWS CHANNEL NEWS CHANNEL 12 WAS THERE THIS AFTERNOON AS SULLIVAN LEFT THE COURTHOUSE. 11 JURORS VOTED TO CONVICT, ONLY ONE HELD OUT. SULLIVAN'S ACCUSED OF HAVING SEX WITH A 14 YEAR OLD GIRL. SHE TESTIFIED IT HAPPENED 3 TIMES IN HIS POLICE CAR. PROSECUTORS PRESENTED PHONE RECORDS AND RECORDED PHONE CONVERSATIONS BETWEEN SULLIVAN AND THE TEEN, BUT SULLIVAN WORKED TO DISCREDIT HER REPUTATION, SAYI NG HE WAS JUST TRYING TO "BEFRIEND A TROUBLED GIRL. PROSECUTORS DID NOT PRESENT ANY PHYSICAL EVIDENCE. ONE MENDENHALL OFFICER WE TALKED WITH IS DISAPPOINTED WITH THE OUTCOME. IT'S AN INTERVIEW YOU SEE ONLY ON NEWS CHANNEL 12. RUNS: 0:06 "IT'S BEEN A CLOUD HANGING OVER THE DEPARTMENT AND ME HAVE WONDERFUL OFFICERS AND JUST WANT TO GET ON WITH OUR LIVES. NEWS CHANNEL 12'S EMILY WOOD WAS THERE FOR THE VERDICT, AND HAS REACTION FROM OTHER RESIDENTS IN THIS TIGHT-KNIT COMMUNITY. MISTRIAL IS OUR BIG STORY TONIGHT AT TEN. RUNS: X: XX OUTCUE: STANDARD 11:20 I BELIEVE HE DID IT, KNOW HE DID IT. PHONE CALLS, PHONE RECORDS SPEAK FOR THEMSELVES. MANY IN THE SMALL TOWN OF MENDENHALL SAY THEY'RE SURPRISED AT LEAST ONE PERSON ON THE JURY DID NOT SEE E PROSECUTION'S EVIDENCE AS A ENOUGH TO CONVICT. 00:52 THAT HE DID IT NO DOUBT. IT SHOULD NOT HAVE HAPPENED WILLING OR NOT. PEOPLE WHO SAT THROUGH THE TRIAL SAY TO THEM CONVERSATIONS BETWEEN SULLIVAN AND THE YOUNG GIRL WERE CONDEMNING. SULLIVAN TESTIMONY ABOUT PREGNANCY THEY SAY THINGS WERE ONLY FURTHER CONFIRMED WITH THE CHIEF TOOK THE STAND TO TRY AND DEFEND SOME OF THOSE LATE NIGHT CALLS. 11:27 HE GOT ON THE STAND YESTERDAY AND HUNG HIMSELF WITH ALL THIS STUFF HE WAS SAYING AND THE DEFENSE CAME BACK AND I DON'T SEE WHY ITS A HUNG TRIAL. BUT THE CHIEF PREGNANCY THEY S THINGS WERE ONLY FURTHER CONFIRMED WITH THE CHIEF TOOK THE STAND TO TRY AND DEFEND SOME OF THOSE LATE NIGHT CALLS. 11:27 HE GOT ON THE STAND YESTERDAY AND HUNG HIMSELF WITH ALL THIS STUFF HE WAS SAYING AND THE DEFENSE CAME BACK AND I DON'T SEE WHY ITS A HUNG TRIAL. BUT THE CHIEF MAINTAINS HE IS TELLING THE TRUTH AND AT LEAST ONE JUROR SEEMS TO AGREE. IN MENDENHALL, EMILY WOOD WJTV NC12. SULLIVAN IS STILL THE CHIEF OF THE MENDENHALL POLICE DEPARTMENT. HE WILL REMAIN ON LEAVE WITH PAY THROUGH HIS NEXT TRIAL,
WLBT 04-03-2008 10PM
WLBT
APR 3 2008 10:00PM CT Captioned
[**09:58:02 PM**] ANSWERS AS THE STATE ATTORNEY GENERAL INVESTIGATES A LOCAL CREMATORIUM. POSSIBLE HUMAN REMAINS ARE DISCOVERED NEAR INTERSTATE 20 IN RICHLAND TODAY. AND RISING WATERS CONTINUE TO FLOOD THE CITY OF VICKSBURG, STATE OFFICIALS PLAN TO SHUT DOWN A LOCAL CREMATORIUM UNDER SCRUTINY TONIGHT. MISSISSIPPI ATTORNEY GENERAL JIM HOOD HAS FILED FOR A CHANCERY COURT INJUNCTION TO GET A THE SHUT DOWN. IT IS TONIGHT'S TOP STORY. TODAY HOOD ALSO CONFIRMED TO WLBT NEWS, HIS OFFICE IS CONDUCTING A CRIMINAL INVESTIGATION INTO ALLEGATIONS MARK SEEPE FUNERAL DIRECTORS AND CREMATORIUM IMPROPERLY CO- MINGLED HUMAN REMAINS. RECORDS INDICATE, 147 PEOPLE WERE CREMATED THERE IN 2007. HOOD SAYS THIS IS A HIGHLY EMOTIONAL MATTER FOR FAMILIES. I DON'T THINK YOU ARE GOING TO SEE THIS HAPPENING GAIN AND UNFORTUNATE LY THESES VICTIMS HAVE HAD TO SUFFER TO MAKE SOME CHANGES OCCUR. AMONG THE CHANGES THE ATTORNEY GENERAL SAID HIS OFFICE IS RECOMMENDING THE IMMEDIATE HIRING OF AN INSPECTOR BY THE STATE BOARD OF FUNERAL SERVICES IN ORDER TO INSPECT ALL CREMATORIUMS BEFORE LICENSING, AND HIS OFFICE IS PREPARING TOUGHER LAWS FOR LEGISLATIVE CONSIDERATION. IT WAS AN EMOTIONAL DAY FOR FAMILIES WHOSE LOVED ONES HAVE BEEN CREMATED AT MARK SEEPE FUNERAL DIRECTORS AND CREMATORIUM IN JACKSON. THE STATE BOARD OF FUNERAL SERVICES AND ATTORNEY GENERAL JIM HOOD INVITED CONCERNED FAMILIES TO SHARE THEIR THOUGHTS TODAY. DOZENS OF FAMILIES LINED UP TO SHARE THEIR STORIES WITH BOARD MEMBERS. THE CREMATORIUM HAS BEEN UNDER SCRUTINY SINCE A FORMER EMPLOYEE REVEALED DISTURBING PHOTOS THAT APPEAR TO SHOW PILES OF BONES. THE STATE BOARD OF FUNERAL SERVICES SAYS IT LOOKED AT THE PHOTOS AND TURNED THE CASE OVER TO THE ATTORNEY GENERAL'S OFFICE. ONE WOMAN WHOSE FATHER WAS CREMATED AT SEEPE'S CREMATORIUM TOLD THE BOARD WHY SHE'S SPEAKING OUT. "ARE THEY MASS CREMATING PEOPLE? I WANT ANSWERS. I KNOW YOU CAN'T GIVE ME ANY, BUT I WANTED YOU TO SEE, THIS IS A PERSON, NOT A BUCKET OF ASHES. THE STATE BOARD OF FUNERAL SERVICES SAYS IT WON'T INTERFERE WITH HOOD'S INVESTIGATION. BUT IT SAYS IT WILL CONDUCT ITS OWN INVESTIGATION AS SOON AS HOOD IS FINISHED WITH HIS.
APR 3 2008 10:00PM CT Captioned
[**09:58:02 PM**] ANSWERS AS THE STATE ATTORNEY GENERAL INVESTIGATES A LOCAL CREMATORIUM. POSSIBLE HUMAN REMAINS ARE DISCOVERED NEAR INTERSTATE 20 IN RICHLAND TODAY. AND RISING WATERS CONTINUE TO FLOOD THE CITY OF VICKSBURG, STATE OFFICIALS PLAN TO SHUT DOWN A LOCAL CREMATORIUM UNDER SCRUTINY TONIGHT. MISSISSIPPI ATTORNEY GENERAL JIM HOOD HAS FILED FOR A CHANCERY COURT INJUNCTION TO GET A THE SHUT DOWN. IT IS TONIGHT'S TOP STORY. TODAY HOOD ALSO CONFIRMED TO WLBT NEWS, HIS OFFICE IS CONDUCTING A CRIMINAL INVESTIGATION INTO ALLEGATIONS MARK SEEPE FUNERAL DIRECTORS AND CREMATORIUM IMPROPERLY CO- MINGLED HUMAN REMAINS. RECORDS INDICATE, 147 PEOPLE WERE CREMATED THERE IN 2007. HOOD SAYS THIS IS A HIGHLY EMOTIONAL MATTER FOR FAMILIES. I DON'T THINK YOU ARE GOING TO SEE THIS HAPPENING GAIN AND UNFORTUNATE LY THESES VICTIMS HAVE HAD TO SUFFER TO MAKE SOME CHANGES OCCUR. AMONG THE CHANGES THE ATTORNEY GENERAL SAID HIS OFFICE IS RECOMMENDING THE IMMEDIATE HIRING OF AN INSPECTOR BY THE STATE BOARD OF FUNERAL SERVICES IN ORDER TO INSPECT ALL CREMATORIUMS BEFORE LICENSING, AND HIS OFFICE IS PREPARING TOUGHER LAWS FOR LEGISLATIVE CONSIDERATION. IT WAS AN EMOTIONAL DAY FOR FAMILIES WHOSE LOVED ONES HAVE BEEN CREMATED AT MARK SEEPE FUNERAL DIRECTORS AND CREMATORIUM IN JACKSON. THE STATE BOARD OF FUNERAL SERVICES AND ATTORNEY GENERAL JIM HOOD INVITED CONCERNED FAMILIES TO SHARE THEIR THOUGHTS TODAY. DOZENS OF FAMILIES LINED UP TO SHARE THEIR STORIES WITH BOARD MEMBERS. THE CREMATORIUM HAS BEEN UNDER SCRUTINY SINCE A FORMER EMPLOYEE REVEALED DISTURBING PHOTOS THAT APPEAR TO SHOW PILES OF BONES. THE STATE BOARD OF FUNERAL SERVICES SAYS IT LOOKED AT THE PHOTOS AND TURNED THE CASE OVER TO THE ATTORNEY GENERAL'S OFFICE. ONE WOMAN WHOSE FATHER WAS CREMATED AT SEEPE'S CREMATORIUM TOLD THE BOARD WHY SHE'S SPEAKING OUT. "ARE THEY MASS CREMATING PEOPLE? I WANT ANSWERS. I KNOW YOU CAN'T GIVE ME ANY, BUT I WANTED YOU TO SEE, THIS IS A PERSON, NOT A BUCKET OF ASHES. THE STATE BOARD OF FUNERAL SERVICES SAYS IT WON'T INTERFERE WITH HOOD'S INVESTIGATION. BUT IT SAYS IT WILL CONDUCT ITS OWN INVESTIGATION AS SOON AS HOOD IS FINISHED WITH HIS.
WAPT 04-03-2008 10PM
WAPT
APR 3 2008 10:00PM CT Captioned
TONIGHTS LEAD STORY THE ATTORNEY GENERAL SAYS HUMAN BONES WERE FOUND IN A DUMPSTER OUTSIDE OF A JACKSON CREMATORIUM. I'M SCOTT SIMMONS. AND I'M JOYCE BREWER. THIS WAS THE SCENE LAST WEEK AS INVESTIGATORS WENT THROUGH A DUMPSTER OUTSIDE OF MARK SEEPE FUNERAL HOME AND CREMATORIUM. THAT INVESTIGATION CAME AFTER PHOTOS OF HUMAN BONES INSIDE THE CREMATORIUM SURFACED. THE AG IS NOW FILING A CIVIL INJUNCTION. AN ACTION THAT COULD EVENTUALLY SHUT DOWN THE CREMATORIUM. BUT AS 16 WAPT'S JOSEPH PLEASANT EXPLAINS THAT COULD BE TOO LITTLE COMFORT TO SOME FAMILIES. SHARON WARD SAYS HER HUSBAND BRUCE WAS CREMATED AT THE MARK SEEPE FUNERAL HOME AND CREMATORIUM IN SEPTEMBER 2006. I DIDN'T GET A CHANCE TO SAY GOOD BY TO HIM. I DIDN'T GET A CHANCE TO VIEW HIS REMAINS. I THOUGHT ALL I WOULD HAVE LEFT WOULD BE HIS REMAINS. THURSDAY SHE MET WITH ATTORNEY GENERAL JIM HOOD, BECAUSE SHE WORRIES THE CREMAINS AT HER HOUSE ARE NOT HER HUSBANDS. I DON'T WANT THEM TO TELL ME THOSE ARE HUMAN REMAINS. I WANT THEM TO BELONG TO BRUCE WARD. I DON'T WANT THEM TO BELONG TO SOMEONE ELSE. THURSDAY, HOOD TALKED FOR THE FIRST TIME ABOUT A CRIMINAL INVESTIGATION INTO THE CREMATORIUM. HE SAYS HE SENT INVESTIGATORS TO THE BUSINESS TO COMB THROUGH A DUMPSTER AFTER THESE PICTURES OF HUMAN BONES SURFACED. HOOD SAYS THEY FOUND HUMAN BONE FRAGMENTS. BUT, THAT DOES NOT PROVE THE OWNER MARK SEEPE MISHANDLED REMAINS. WE HAVEN'T SEEN ANY EVIDENCE TO CREATE THE HYSTERIA THAT PEOPLE WERE GIVEN THE WRONG CREMAINS. NOW ITS GOING TO TAKE A WHILE THE CRIMINAL INVESTIGATION. EVEN IF INVESTIGATORS FIND OUT THE ALLEGATIONS AGAINST MARK SEEPE ARE TRUE. THE ATTORNEY GENERAL SAYS HE IS NOT SURE WHAT CRIME IF ANY HE COULD CHARGE HIM WITH. WE ARE DEALING WITH A LAW THAT'S BEEN THERE A WHILE AND DOESN'T SPECIFICALLY ADDRESS CREMATION. THURSDAY HOOD PROPOSED CHANGES TO THE WAY CREMATORIUMS ARE REGULATED. CHANGES SHARON WARD SAYS ARE TO LATE FOR HER AND AT LEAST 147 PEOPLE THE ATTORNEY GENERAL'S OFFICE SAYS USED SEEPE'S SERVICE IN 2007. I GUESS THIS IS ONLY THING I CAN SAY I HAVE THAT I KNOW IS THAT OF HIS, THIS PICTURE. IN JACKSON JOSEPH PLEASANT 16 WAPT NEWS. GENERAL HOOD SAYS HE WILL ASK THE STATE LEGISLATURE TO FUND AN INSPECTOR FOR THE MISSISSIPPI STATE BOARD OF FUNERAL SERVICES. HE ALSO SAYS HE WILL PUSH FOR LEGISLATION TO GOVERN CREMATION.
APR 3 2008 10:00PM CT Captioned
TONIGHTS LEAD STORY THE ATTORNEY GENERAL SAYS HUMAN BONES WERE FOUND IN A DUMPSTER OUTSIDE OF A JACKSON CREMATORIUM. I'M SCOTT SIMMONS. AND I'M JOYCE BREWER. THIS WAS THE SCENE LAST WEEK AS INVESTIGATORS WENT THROUGH A DUMPSTER OUTSIDE OF MARK SEEPE FUNERAL HOME AND CREMATORIUM. THAT INVESTIGATION CAME AFTER PHOTOS OF HUMAN BONES INSIDE THE CREMATORIUM SURFACED. THE AG IS NOW FILING A CIVIL INJUNCTION. AN ACTION THAT COULD EVENTUALLY SHUT DOWN THE CREMATORIUM. BUT AS 16 WAPT'S JOSEPH PLEASANT EXPLAINS THAT COULD BE TOO LITTLE COMFORT TO SOME FAMILIES. SHARON WARD SAYS HER HUSBAND BRUCE WAS CREMATED AT THE MARK SEEPE FUNERAL HOME AND CREMATORIUM IN SEPTEMBER 2006. I DIDN'T GET A CHANCE TO SAY GOOD BY TO HIM. I DIDN'T GET A CHANCE TO VIEW HIS REMAINS. I THOUGHT ALL I WOULD HAVE LEFT WOULD BE HIS REMAINS. THURSDAY SHE MET WITH ATTORNEY GENERAL JIM HOOD, BECAUSE SHE WORRIES THE CREMAINS AT HER HOUSE ARE NOT HER HUSBANDS. I DON'T WANT THEM TO TELL ME THOSE ARE HUMAN REMAINS. I WANT THEM TO BELONG TO BRUCE WARD. I DON'T WANT THEM TO BELONG TO SOMEONE ELSE. THURSDAY, HOOD TALKED FOR THE FIRST TIME ABOUT A CRIMINAL INVESTIGATION INTO THE CREMATORIUM. HE SAYS HE SENT INVESTIGATORS TO THE BUSINESS TO COMB THROUGH A DUMPSTER AFTER THESE PICTURES OF HUMAN BONES SURFACED. HOOD SAYS THEY FOUND HUMAN BONE FRAGMENTS. BUT, THAT DOES NOT PROVE THE OWNER MARK SEEPE MISHANDLED REMAINS. WE HAVEN'T SEEN ANY EVIDENCE TO CREATE THE HYSTERIA THAT PEOPLE WERE GIVEN THE WRONG CREMAINS. NOW ITS GOING TO TAKE A WHILE THE CRIMINAL INVESTIGATION. EVEN IF INVESTIGATORS FIND OUT THE ALLEGATIONS AGAINST MARK SEEPE ARE TRUE. THE ATTORNEY GENERAL SAYS HE IS NOT SURE WHAT CRIME IF ANY HE COULD CHARGE HIM WITH. WE ARE DEALING WITH A LAW THAT'S BEEN THERE A WHILE AND DOESN'T SPECIFICALLY ADDRESS CREMATION. THURSDAY HOOD PROPOSED CHANGES TO THE WAY CREMATORIUMS ARE REGULATED. CHANGES SHARON WARD SAYS ARE TO LATE FOR HER AND AT LEAST 147 PEOPLE THE ATTORNEY GENERAL'S OFFICE SAYS USED SEEPE'S SERVICE IN 2007. I GUESS THIS IS ONLY THING I CAN SAY I HAVE THAT I KNOW IS THAT OF HIS, THIS PICTURE. IN JACKSON JOSEPH PLEASANT 16 WAPT NEWS. GENERAL HOOD SAYS HE WILL ASK THE STATE LEGISLATURE TO FUND AN INSPECTOR FOR THE MISSISSIPPI STATE BOARD OF FUNERAL SERVICES. HE ALSO SAYS HE WILL PUSH FOR LEGISLATION TO GOVERN CREMATION.
Possible Study
I am thinking about doing a study and posting the top stories from each local news station, for one week to see what the differences are from each. Is this and interesting study? I don't know. In the past students who have call the local stations have asked me to get transcripts from these stations so they could do the same. I'll give it a shot.
Thursday, April 3, 2008
The Current Atmosphere in the Media Monitoring Industry
Recently I saw a post in www.ragan.com about media monitoring, what was the best way to go about monitoring the media for PR Professionals. Here was my reply to it.
Print Monitoring
The environment of Newspaper clipping services or print monitoring is this. National coverage there are two large companies Cision (formerly Bacon's) and BurellesLuce. They cover most of the daily papers across the country, and some of the weekly papers. If you are looking for a general national search one is just as good as the other. However, if you need the grassroots coverage from all of the local papers in a particular area, then you should look for a regional service, like Magnolia Clipping Service in Mississippi and Alabama. Regional services cover EVERYTHING in that regional Daily, Weekly B-Weekly, Monthly, Bi-Monthly, Semi-Annual, and most magazine published in their coverage area. All of the traditional clipping services in North America belong to an organization called the North American Conference of Press Clipping Services NACPCS. Some Press Associations have their own clipping services, but they only track the newspaper that belong to their association.
Television and Radio
Again Cision and VMS are the kings of the hill in the area, but their are others such as Critical Mention, TVeyes, MediaVision, that provide an online version only. Similar to the print monitoring, these monitors, they claim to have all of the 210 DMA's, but depend on the independent monitors to provide text reports and video. Then you have the independent monitors. These Independent monitors have formed a cooperative called News Data Services. This co-op truly covers all 210 DMA's. For instance Magnolia Clipping Service covers every television broadcast in Mississippi, and can provide reports, video, and portal access with analysis nationally. Often the independent monitors can through their network applications can provide as good or better service as the larger companies, at a much more affordable price, better customer service, cheap prices, higher quality video, more informative text reports, and just as much Portal functionality as any other company in the industry. The rest of the companies I have seen mentioned here get thier information from the other companies and resell it. Biz360, ENR, and Vocus resell other clipping services clips and NDS's news monitoring reports.
Internet Monitoring
Meltwater, CustomScoop, and Cyberalert are online only. This may be adequit for some applications, but be aware that everything is not online. Only 40% of newspapers in the country have websites, and only 40% of the content in the newspapers makes it online. By far the audiences for Newspaper, Radio, and Television far outweighs the number of people who read papers online. This number is growing. Companies like Universal Information (universal-info.com) and Magnolia Clipping Service(magnoliaclips.com), and Louisiana TV News Clips/ Metro Clipping Service provide for the regional campaign everything that you need, a one stop shop for print, tv, radio, internet, and analysisTo get a complete picture of
Blog Monitoring
This is a brand new product, and only a few companies have made a go of it. Radian6, Umbria, and Cyberalert all have products that can report bloggin activity to you, and somehow measure it, but more and more blogs are popping up everyday, as are blog monitoring services. All in all the large guys are expensive, and have the big picture covered, with the fancy tools, and the smaller guys are cheaper and more inclusive, with just as many analytical tools.
Print Monitoring
The environment of Newspaper clipping services or print monitoring is this. National coverage there are two large companies Cision (formerly Bacon's) and BurellesLuce. They cover most of the daily papers across the country, and some of the weekly papers. If you are looking for a general national search one is just as good as the other. However, if you need the grassroots coverage from all of the local papers in a particular area, then you should look for a regional service, like Magnolia Clipping Service in Mississippi and Alabama. Regional services cover EVERYTHING in that regional Daily, Weekly B-Weekly, Monthly, Bi-Monthly, Semi-Annual, and most magazine published in their coverage area. All of the traditional clipping services in North America belong to an organization called the North American Conference of Press Clipping Services NACPCS. Some Press Associations have their own clipping services, but they only track the newspaper that belong to their association.
Television and Radio
Again Cision and VMS are the kings of the hill in the area, but their are others such as Critical Mention, TVeyes, MediaVision, that provide an online version only. Similar to the print monitoring, these monitors, they claim to have all of the 210 DMA's, but depend on the independent monitors to provide text reports and video. Then you have the independent monitors. These Independent monitors have formed a cooperative called News Data Services. This co-op truly covers all 210 DMA's. For instance Magnolia Clipping Service covers every television broadcast in Mississippi, and can provide reports, video, and portal access with analysis nationally. Often the independent monitors can through their network applications can provide as good or better service as the larger companies, at a much more affordable price, better customer service, cheap prices, higher quality video, more informative text reports, and just as much Portal functionality as any other company in the industry. The rest of the companies I have seen mentioned here get thier information from the other companies and resell it. Biz360, ENR, and Vocus resell other clipping services clips and NDS's news monitoring reports.
Internet Monitoring
Meltwater, CustomScoop, and Cyberalert are online only. This may be adequit for some applications, but be aware that everything is not online. Only 40% of newspapers in the country have websites, and only 40% of the content in the newspapers makes it online. By far the audiences for Newspaper, Radio, and Television far outweighs the number of people who read papers online. This number is growing. Companies like Universal Information (universal-info.com) and Magnolia Clipping Service(magnoliaclips.com), and Louisiana TV News Clips/ Metro Clipping Service provide for the regional campaign everything that you need, a one stop shop for print, tv, radio, internet, and analysisTo get a complete picture of
Blog Monitoring
This is a brand new product, and only a few companies have made a go of it. Radian6, Umbria, and Cyberalert all have products that can report bloggin activity to you, and somehow measure it, but more and more blogs are popping up everyday, as are blog monitoring services. All in all the large guys are expensive, and have the big picture covered, with the fancy tools, and the smaller guys are cheaper and more inclusive, with just as many analytical tools.
Wednesday, April 2, 2008
Why Internet Monitoring can not replace Traditional Media Monitoring
Print Monitoring
I looked at one newspaper in Jackson, Mississippi for one week, I tracked all of the clipping from that paper, and then compared that to what they had available online, Including ads, classifieds, and articles, and editorials, sports, and comics. Less 40% on what was in the paper was on the website. For a moment lets exclude ads and wire stories, and syndicated columns, and talk strictly about original content. Less than half of what was in the paper was on the website. Additionally only 40% of the newspaper actually had websites with content. About 20% of the papers had a pamphlet page, or a page for subscribing to the paper. Now this figure is increasing rapidly, and including Blogs of the stories on those articles in the paper, and on the website. But it is still far from being a one to one ratio for Print to Internet.
Television Monitoring
The same goes for television, they may have a write up of the story, but a write up, can only give you so much information, a picture is worth a thousand words. Now most News stations have video, and this is growing, but it is not the full newscast, it is not all of the stories, it is not full views of what aired last night. Often this will not even get onto the website for at least a day. My services offer up to the minute real time monitoring services that instantly emails you when you have a story matching your keywords.
Radio Monitoring
Media Monitoring services or Broadcast Monitoring services, not only cover TV, but they cover Radio as well. You would be hard pressed to find a radio station website that has text of the news stories that they are reporting. Most are Clear Channel, or some other large affiliate. Most Radio stations excluding NPR are just regurgitating the ABC, CBS, or FOX feed they get from the Network. The local news is a 2 minute blurb at the top and bottom of the hour. This may be available from a streaming source, but the content is not searchable unless you use a monitoring service. Magnolia records the radio in MP3 format, (not the streams) then either manually logs the stories, or send them to be indexed with a state of the art Speech to Text engine that generates searchable text.
Internet Monitoring
Google is not the same as an internet monitoring service. Google and Yahoo alerts dig only so deep on a website. When Google finds the first hit for your keywords it stops, not additional links. One thing that irritates me about Google Alerts is the lack of any Boolean search tools. No quotes, no exludes, no exact phrases… Internet monitoring services also cache the text, so when a link expires, the text is still available from that hit matching your keywords. Google does not provide any analytics for the searches either. Internet audience measurement is a trick thing, how many click, does not mean very much. You must measure other things as well. But the main question is now how do you put a dollar amount on the Internet coverage that you have received.
I looked at one newspaper in Jackson, Mississippi for one week, I tracked all of the clipping from that paper, and then compared that to what they had available online, Including ads, classifieds, and articles, and editorials, sports, and comics. Less 40% on what was in the paper was on the website. For a moment lets exclude ads and wire stories, and syndicated columns, and talk strictly about original content. Less than half of what was in the paper was on the website. Additionally only 40% of the newspaper actually had websites with content. About 20% of the papers had a pamphlet page, or a page for subscribing to the paper. Now this figure is increasing rapidly, and including Blogs of the stories on those articles in the paper, and on the website. But it is still far from being a one to one ratio for Print to Internet.
Television Monitoring
The same goes for television, they may have a write up of the story, but a write up, can only give you so much information, a picture is worth a thousand words. Now most News stations have video, and this is growing, but it is not the full newscast, it is not all of the stories, it is not full views of what aired last night. Often this will not even get onto the website for at least a day. My services offer up to the minute real time monitoring services that instantly emails you when you have a story matching your keywords.
Radio Monitoring
Media Monitoring services or Broadcast Monitoring services, not only cover TV, but they cover Radio as well. You would be hard pressed to find a radio station website that has text of the news stories that they are reporting. Most are Clear Channel, or some other large affiliate. Most Radio stations excluding NPR are just regurgitating the ABC, CBS, or FOX feed they get from the Network. The local news is a 2 minute blurb at the top and bottom of the hour. This may be available from a streaming source, but the content is not searchable unless you use a monitoring service. Magnolia records the radio in MP3 format, (not the streams) then either manually logs the stories, or send them to be indexed with a state of the art Speech to Text engine that generates searchable text.
Internet Monitoring
Google is not the same as an internet monitoring service. Google and Yahoo alerts dig only so deep on a website. When Google finds the first hit for your keywords it stops, not additional links. One thing that irritates me about Google Alerts is the lack of any Boolean search tools. No quotes, no exludes, no exact phrases… Internet monitoring services also cache the text, so when a link expires, the text is still available from that hit matching your keywords. Google does not provide any analytics for the searches either. Internet audience measurement is a trick thing, how many click, does not mean very much. You must measure other things as well. But the main question is now how do you put a dollar amount on the Internet coverage that you have received.
Media Monitoring + Media Analysis = Media Intelligence
The Introduction of the Magnoliaclips.com new Media Monitoring Portal will enable companies to make faster, smarter business decisions based on real-time information, and over time, the combination of Media Analysis and Media Archive will provide valuable information at every stage media chain - not just see what makes the news and where they made the news, but what's audience is viewing them, and all earned media Ad values associated with those media hits. And this of course will add value to the PR Account Executive to measure the value of his/her work. sometimes there are too many outlets and too many hits to try an measure, not to mention the huge volumes of information, associated with those hits. This data actually first that must be stored and analyzed and managed and shared, because of course, the goal is to transform data into information and information into insight.
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