Media Monitoring Service = Definition

Media monitoring service

A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, "watermarked" video/audio, and even billboards.
Such services hold, or have held, various names - changing over time as new forms of media are created. Alternative names for such services include:

Press/media cutting agency/service
Press/media clipping agency/service

In the past, the mass media consisted almost solely of printed matter, so monitoring the press was the chief activity of such agencies. But with radio, television and the Internet now providing output of interest to their clients the services have expanded their activities.

Typically, a client (either an individual or an organization - such as a charity or corporation) approaches a media monitoring service to keep track of what is being said about them, their competitors, or other topics of interest.

An author has a book published and has a strong interest in tracking how well the book is received by critics. The media monitoring service will have a method by which they extract any information about the author and their book from newly printed magazines, radio programs, television programs and so on.

The author will receive a printed bundle of clippings, i.e., the bits of the magazines and newspapers relating to them and their book. They may also receive recordings of any radio reviews, television programs and so on, in which they are featured.

In the past the services relied on employing people to read through printed matter and physically cut out relevant articles. With the vast amount of publications on offer now some services use scanning equipment with optical character recognition to automate this task to some degree.

Television news monitoring companies, especially in the United States, capture and index closed captioning text and search it for client references. Some TV monitoring companies still employ human monitors who review and abstract program content.

Online media monitoring services utilize automated software called spiders or robots (bots) to automatically monitor the content of online news sources including newspapers, magazines, trade journals, TV station and news syndication services.

The International Association of Broadcast Monitoring (IABM) is a world-wide trade association made up of news retrieval services which record, monitor and archive broadcast news sources including television, radio and internet. It acts as a "clearinghouse" or "forum" for discussion on topics of collective concerns and acts as a united voice for the news monitoring industry. Members of IABM subscribe to a code of ethics for broadcast news monitors.

FIBEP (Federation Internationale des Bureaux d’Extraits de Presse/International Federation of the Press Clipping Services) is the most important professional organization in the media monitoring field. The organization was established in 1953 in Paris, and, at present, has 92 members from 43 countries all over the world. Every 18 months, the members of FIBEP members organize a three-day FIBEP-Congress. In work groups, workshops, reports and discussion circles, members discuss the latest trends in the market.

Some people can argue that Google News provides a media monitoring service by allowing queries on the number of times a keyword has been mentioned in thousands of publications, based on the publications' websites. However, specialized services will very often provide a much more reliable service based on trusted publications and human reading.

Starting in 2005 companies like Global News Intelligence began using Java based artifical intelligence to automate the process of coding clipped content for tone and sentiment. This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content.

From Wikipedia, the free encyclopedia

Media Monitoring for the Media (Resume Tapes)

A valuable resource for the reporter is the archives of the News Media Monitoring Industry. When a reporter is looking to collect video of themselves to put together a resume tape to move up the ladder in the media warld they can quickly turn to the www.magnoliaclips.com or any other media monitoring service to provide video clips of their work. Many times this is a free service provided to the reporters provided that they will refer individuals back to them for obtaining copies of clips. A good friend of mine Duane Regehr was just featured in an article from http://www.nuestra-comunidad.org/?p=983 IT is a very interesting article about how the environment in the News Media is changing rapidly even in the newsroom.

Utilizing Media and Media Monitoring Services in the Legal Atmosphere

Utilizing Media and Media Monitoring Services in the Legal Atmosphere

In The Beginning
In order to know where we are going we have to understand where we have been.
Old Days Old Ways At Home Manual searching
High school Grandfather reading at night at home
Mrs. Godwin with the Godwin Group Bama my Great Grandmother’s Friend
Four Quadrants of News Print Internet Television and Radio
Two Offices over 30 employees
Newspaper Clipping Today
The industry has come a long way
Modern techniques
2 southern states
Index Cards Out
Computers in
Reference Identify Account
Over 1 year to train a reader
Bar coding
Demographics
Circulation statistics and reports
Clip Analysis
Clips on disc
Regular hard Copy Newspaper clippings
Tracking Press Releases
Clients Legal
Unknown to them or their organization
You Missed it…. Once its gone its gone
Baptist hospital administration
Previous media response
Media Training How to handle the media better (what to say what not to say)
Innovators… the first clipping service in the 80s to become computerized.
NACPCS
FIBEP
Olfa Mats and circular razor blades
Internet Monitoring
Internet publications
Nationally
Specific internet sites
Publications with internet sites not the same as the hard copy newspaper
Different version, revised versions, abbreviated versions, less detailed information
Pro faster con Less info
Clips on disc
Searchable
Permanent archive
Easy to share
print email fax sort
Blue Cross Blue Shield
Kidzone to kids
Ageless heroes
Insurance related topics
Disasters
MS Department of insurance topics

Broadcast Monitoring
VCR Betamax to VHS to VCR
Manual logging, meaning someone would have to watch ever minute of every newscast and manually summarize or transcribe each newsstory into a database
Client asking for total Media Monitoring
Print mentions mixed in with Television and Radio Monitoring
Want to come to one source for all media needs
Then manually / Now international automated closed captioned. Digital recorded internet uploads instant views multiple servers
IABM
All stations in Mississippi and Alabama 24/7 news 210 markets in the use nearly more than 2500 local channels over 100 cable stations across the US.
Specialty recordings
News Entertainment Morning show
News Content
MS Outdoors
MS Roads

Television Stations refer callers to us,
We also act as the Television Stations backup
Subpoenas
Trick of the trade, it is cheaper before the subpoena call first before issuing a subpoena

File manipulation
Upload raw data to a local database as well as a central server on the internet backbone.
Searchable 2 second searches

Board of Directors of the organization that run this data sharing
IABM FIBEP NACPCS
Clips available on the internet, can not store them, nto DVD quality
DVD klilled VHS

Delivery
Reporting
Searching
Daily multiple Daily delivery
Daily Summery
AM from Same Day
PM from night before

Reports acts as a menu from which to choose clips
From none to all
Some representative clips
Build clients master reels some go back to 1992
Same day or Overnight delivery on DVD all of our markets.
We record everything whether we know you need it or not.
Permanent archive for Jackson market.
An archive is an investment for us.
We have clients that are law firms all over the country

Special Analysis Built
Confidential
For instance we knew the people running for public office long before they even announced themselves.

Special Searches
Hard and expensive
Ongoing searches
Easy sharing of files over the internet.
Order Extra DVD’s for archives or discovery

Send clips in high resolution or portable low resolution for blackberry’s and PDA devices

Media Analysis
Sample Reports
Katrina
Killen Trial
Horton Tobacco Trial

Crisis management
Trail Wrecks
Fish Kills
Employees interviewed by the media



Radio Monitoring
For long periods of time without being there to flip the cassette tape over we would then record in 6 hour mode on the audio only on VHS tape. Now we use computers to record multiple stations at once, the trouble is what to record, and when. The next issue is an old one, how to get what was said on the radio into a digital text searchable format. (still a troublesome issue today) we now monitor statewide several networks reaching into all 82 counties of Mississippi.