Personalized service from Magnolia Broadcast Monitoring Service

Our Account Managers can help you with an interim solution -True Customer Support/Full Service Production/Ongoing Training -We will have your tracking results flowing within 24 hours of first contact -Unlimited keywords and tracking results for TV and Radio News -Real-time reports with Options for Immediate Download Formats -Nielsen Audience and Advertising Values for PR Measurement -Complete Preview Video to see how your stories aired -Integrated online dashboard to view, sort, share, analyze, and archive stories and requested segments -Flat fee pricing fixes your monthly cost...no per clip fees -Web monitoring/social media plug-in starting at less than $100/month -Integrated Media Contact Database and Press Release plug-in State, Regional, and National Press Clippings Available Magnolia has offered press clipping services since the beginning. In this time we have learned that in order to make our clients happy, we must simply provide the best, the fastest, most complete news monitoring available. This includes digital and hard copy delivery of news articles at the lowest possible cost. At Magnolia we create the clipping service around you, our client. The Process After a thorough interview to determine your exact news media search parameters, our trained staff will formulate a strategy to get you the print articles you need. With access to press clippings from around the world, Magnolia can be your one stop shop for all your news monitoring needs. Contact us to discuss your specific needs and costs. Press Clipping Rates Several levels of press clipping service exist. With rates starting at only $65/month and $0.65/article, we can find a level of service that works within any budget.

Magnolia Broadcast Monitoring Services TV News Clips

TV News Clips Magnolia Broadcast Monitoring Services records all of the news all of the time. Our video news archive contains the most comprehensive media content in the United States including all 210 U.S. television markets as well as extensive national network and cable programming. Our media archive also includes hyper local news programming from local public access and cable TV stations as well as extensive local and national radio news content. News clips are available from many stations for years after the original broadcast date. TV News clips can be delivered anywhere anytime thanks to our network of fifty full service production offices. Video clips can be delivered in the format of your choice. Digital Delivery - Streaming video delivered right to your desktop. DVD - High Quality news segments output to DVD. Video Preview - View an unedited high quality stream of your news clips shortly after the actual air time. To order news clips or learn more, call 601-856-0911

Magnolia Broadcast Monitoring Services

Magnolia Broadcast Monitoring Service is committed to providing the most comprehensive, cost effective, and easy to utilize media analysis services. By combining TV, Online News, and Social media monitoring information into a single easy to use platform, clients gain the ability to cost effectively monitor, manage, share, and analyze all of their media coverage. Magnolia Broadcast Monitoring Service provides news monitoring of more than 25,000 hours of broadcast content each day from more than 700 local stations nationwide, from the top markets to smaller markets, plus the national and cable networks. Magnolia Broadcast Monitoring Service Reports deliver throughout the day, every day, powerful information needed by Public Relations and Strategy Management executives across the U.S. Magnolia Broadcast Monitoring Service also provides comprehensive online news and social media monitoring. By monitoring more than 400,000 online news sources, over 5 million blogs and social media sites, clients gain the ability to monitor online and social media mentions at the hyper-local and national level. Magnolia Broadcast Monitoring Service Online News and Social Media Tracking Reports deliver real time access to the media information necessary for Reputation Management and Competitive Intelligence.

What is a Media Monitoring Service?

A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the copier and the internet. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content. Media monitoring services have been variously termed over time, as new players entered the market, new forms of media were created, and as new uses from available content developed. An existing group may provide such a monitoring service, as it relates to their main purpose, while a monitoring agency generally provides such as their main business. Alternative terms for these monitoring services as well as the information they provide include: Press clipping service or agency Media cutting service or agency Information Logistics Service Media intelligence Media information services www.magnoliaclips.com

Newspapers: number one source for local news

http://magnoliaclips.com/newspapers-number-one-source-for-local-news/ Despite all the doomsayers out there writing obituaries for the nation's newspaper industry, 150 million Americans - two out of three adults - read a local newspaper last week. Newspaper Association of America research from 2011 by Scarborough USA indicates almost 70 percent of your neighbors read either a printed newspaper or its online counterpart within the past seven days. How could that be? Well, it's because newspapers still represent the most trusted source of news in America. I know that's hard to believe when you hear the mainstream media criticized at every turn on cable TV. But it's true. When citizens want to get the facts, they turn to their local newspaper. This is National Newspaper Week, and this year's theme, "Newspapers - Your Number One Source for Local News," underscores the importance of the nation's newspapers in the daily lives of citizens. Newspapers certainly have their competitors out there: a hundred million websites, hundreds of thousands of bloggers, Facebook, Twitter, billboards, radio and television. And that competition is formidable. But where does the vast majority of the "authoritative" news coverage originate that other media outlets utilize? Simple ... the nation's daily and weekly newspapers. If print is dead, then why do more than 7,000 weekly and 1,400 daily newspapers still open their doors every day and report what is hap-, pening in their communities? Because they take seriously the importance of local news. They know those who plunk down their hard- earned cash want their newspaper to cover those events that are unique to each community. Every day, newspapers in our local communities cover the big stories and the routine as well. Editors take to heart the newspaper's role as the most comprehensive source of a community's historical record, so births, deaths, weddings, engagements, business accomplishments, crime, courts, real estate transactions and a myriad of other day-to-day news events are covered along with the important governmental decisions that affect our lives. Newspapers are the number one source of local news in every city and county in America because we show up each and every day and cover those stories. It's what our readers have come to expect. And it's what we do better than any other news source in America. Doug Anstaett is executive director of the Kansas Press Association and current president of the Newspaper Association Managers

Weekly papers persevere; weeklies are alive and read

http://magnoliaclips.com/weekly-papers-persevere-weeklies-are-alive-and-read/

At a time when doomsayers are predicting the death of traditional journalism, thousands of small-town weeklies are doing just fine, thank you.
We've been hearing a lot of depressing news in recent years about the dire financial prospects for big daily newspapers, including the one you're now holding. Or watching. Or, in the argot ofthe digital age, "experiencing.'i .
But at the risk of sounding like I'm whistling past the graveyard, I'd like to point out that there are thousands of newspapers that are not just surviving but thriving. Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for.some reason, they've been left out of the conversation. So a couple of years ago, I decided to head back to my roots, both geographic and professional (my first job was at a weekly), to see how those community papers were faring. And what I found was both surprising and inspiring.
At a time when mainstream news media are hemorrhaging
, and doomsayers are predicting the death of journalism (at least as we've known it), take heart: The free press is alive and well in small towns across America, thanks to the editors of thousands of weeklies who, for very little money and a fair amount of aggravation, keep otyt~lling it like it is. Sometimes they tell it gently, in code only the locals understand. Mter all, they have to live there too. But they also tell it with courage, standing up to powerful bullies -from coal company thugs in Kentucky to corrupt politicians in the Texas Panhandle. "If we discover a political official misusing taxpayer funds,'~ an editor in Dove Creek, Colo., told me, "we wouldn't hesitate to nail him to a stump." You might be thinking that attitude would be fundamental for anyone who claims to be a journalist. The Los Angeles Times certainly nailed those officials in Bell to the proverbial stump in its award-winning expose of municipal corruption. But just imagine how much more difficult that job would have been if those Times reporters lived next door to the officials they were writing about -or, as sometimes happens in a small town, if they had been related to one of them. Practicing journalism with gusto comes with a price tag in a small community -from being shunned in the checkout line at the grocery store to losing a major advertiser. Of course, most of these newspapers are not uncovering major scandals on a regular basis. That's not what keeps them selling · at such a good clip; it's the steady stream of news that readers can only get from that publication -the births, deaths, crimes, sports and local shenanigans that only matter to the 5,000 or so souls in their circulation area. It's more than a little ironic that small-town papers have been thriving by practicing what the · mainstream media are now preaching. "Hyper-localism," "citizen journalism," "advocacy journalism" -these are some of the latest buzzwords of the profession. But the concepts, without the · fancy names, have been around for ages in small-town newspapers.·· "
~b~~hQIJ-' "trinity" of weekly papers consists of high school sports (where even losing teams benefit from positive spin), obituaries (where there's no need to speak ill of the dead because everyone in town already knows if the deceased was a jerk) and the police blotter. The latter can be addictive, eYen to outsiders. These items, often lifted intact from the dispassionate log of the sheriff's dispatcher, are the haik~s of Main Street: "Caller states that there is a 9-year~0Id boy out mowing the lawn next door and feels that is endangering the child in doing so when the mother is perfectly capable of doing it herself." Or: "Man calls to report wife went missing 3 months ago." .
The business models of these small-town 'papers are just as intriguing as the local news. In 2010, the National Newspaper Assn. provided some heartening survey statistics: More than
· three-quarters of respondents said they read most or all of a local newspaper every week. And a full 94% said they paid for their papers. .
And what of the Internet threat? Many of these small~town editors have learned a lesson from watching their big-city counterparts: Don't give it away. Many weeklies, from the Canadian Record in the Texas Panhandle to the Concrete Herald in Washington's Cascade Mountains, are charging for their Web content, and, because readers can't get that news anywhere else, they're willing to pay.
Meanwhile, some big-city journalists are finding a new life at smaller papers. After Denver's Rocky Mountain News folded, the paper's Washington correspondent, M.E. Sprengelmeyer, decided to buy a paper in the small town of Santa Rosa, N.M. He brought along a photographer and a political cartoonist as welL The result -a paper that is already winning awards and an editor who is exhausted but happy to be making a living in a beautiful place. "In Santa Rosa," he says, "the future of print is print."
I wouldn't be so bold as to predict the future, not in a media landscape that is constantly shifting. But when we engage in these discussions about how to "monetize" journalism, it's refreshing to remember a different kind of bottom line, one that lives in the hearts of weekly newspaper editors and reporters who keep churning out news for the corniest of reasons because their readers depend on it. .
Judy Muller, USC journalism professor Los Angeles Times

What happened to VMS, and what is the future for Media Monitors

I think that they were overpriced, and under servicing their clients, with the advent of TV Eyes, Shadow TV, Critical Mention, NDS, and other products and services maturing, This allowed clients to do the same thing for themselves for less money. What is the future for the media monitoring industry? Not everything is ONLINE, and not everything needs to be online for public consumption, In the past Media monitoring service were worried about copyright, now they worry about free delivery from the stations websites. Metrics, and analytics are the frosting that keep the clients using the service that we as monitors provide. I agree, that VMS may have been the very best at this at one time for the major markets (Top 100), but frequently as request come Satellite Media Tours for the smaller markets, which are only available from regional service like magnoliaclips.com. We find that only about 60% of the news that has been aired is available online. This is generally true with the newspaper clipping service as well. The only way to get complete coverage is to have a service for each of the media outlets. Burrelle's/Luce and VMS excelled in this aspect. I suspect that Burrelle's/Luce will partner with some other company such as TV Eyes, or Shadow TV to provide TV media monitoring for their existing clients. As you mention "free", you also have to think of the time it takes to search for yourself, which is valuable as well. If having a service do this for you, or having an appliance such as a Snapstream box or a Tivo in house, saves you that time, then it is a premium. Many times these links online expire, and there is no way to archive these clips for later review and analysis. Additionally metrics and metadata are added to the reports provided by these service with also save PR professionals time and money when calculating ROI. So I guess my case is this, whether freely available over the internet vs having a product or service to do this for you, it is going to cost your either your time, or your money. With that PR Professionals must decide which is more valuable. VMS became too massive, and had a large infrastructure to maintain a national monitoring service too much overhead shrinking sales, and competition that could perform the same task more for less is what slayed the giant.