Thursday, November 17, 2011

Newspapers: number one source for local news Despite all the doomsayers out there writing obituaries for the nation's newspaper industry, 150 million Americans - two out of three adults - read a local newspaper last week. Newspaper Association of America research from 2011 by Scarborough USA indicates almost 70 percent of your neighbors read either a printed newspaper or its online counterpart within the past seven days. How could that be? Well, it's because newspapers still represent the most trusted source of news in America. I know that's hard to believe when you hear the mainstream media criticized at every turn on cable TV. But it's true. When citizens want to get the facts, they turn to their local newspaper. This is National Newspaper Week, and this year's theme, "Newspapers - Your Number One Source for Local News," underscores the importance of the nation's newspapers in the daily lives of citizens. Newspapers certainly have their competitors out there: a hundred million websites, hundreds of thousands of bloggers, Facebook, Twitter, billboards, radio and television. And that competition is formidable. But where does the vast majority of the "authoritative" news coverage originate that other media outlets utilize? Simple ... the nation's daily and weekly newspapers. If print is dead, then why do more than 7,000 weekly and 1,400 daily newspapers still open their doors every day and report what is hap-, pening in their communities? Because they take seriously the importance of local news. They know those who plunk down their hard- earned cash want their newspaper to cover those events that are unique to each community. Every day, newspapers in our local communities cover the big stories and the routine as well. Editors take to heart the newspaper's role as the most comprehensive source of a community's historical record, so births, deaths, weddings, engagements, business accomplishments, crime, courts, real estate transactions and a myriad of other day-to-day news events are covered along with the important governmental decisions that affect our lives. Newspapers are the number one source of local news in every city and county in America because we show up each and every day and cover those stories. It's what our readers have come to expect. And it's what we do better than any other news source in America. Doug Anstaett is executive director of the Kansas Press Association and current president of the Newspaper Association Managers

Weekly papers persevere; weeklies are alive and read

At a time when doomsayers are predicting the death of traditional journalism, thousands of small-town weeklies are doing just fine, thank you.
We've been hearing a lot of depressing news in recent years about the dire financial prospects for big daily newspapers, including the one you're now holding. Or watching. Or, in the argot ofthe digital age, "experiencing.'i .
But at the risk of sounding like I'm whistling past the graveyard, I'd like to point out that there are thousands of newspapers that are not just surviving but thriving. Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for.some reason, they've been left out of the conversation. So a couple of years ago, I decided to head back to my roots, both geographic and professional (my first job was at a weekly), to see how those community papers were faring. And what I found was both surprising and inspiring.
At a time when mainstream news media are hemorrhaging
, and doomsayers are predicting the death of journalism (at least as we've known it), take heart: The free press is alive and well in small towns across America, thanks to the editors of thousands of weeklies who, for very little money and a fair amount of aggravation, keep otyt~lling it like it is. Sometimes they tell it gently, in code only the locals understand. Mter all, they have to live there too. But they also tell it with courage, standing up to powerful bullies -from coal company thugs in Kentucky to corrupt politicians in the Texas Panhandle. "If we discover a political official misusing taxpayer funds,'~ an editor in Dove Creek, Colo., told me, "we wouldn't hesitate to nail him to a stump." You might be thinking that attitude would be fundamental for anyone who claims to be a journalist. The Los Angeles Times certainly nailed those officials in Bell to the proverbial stump in its award-winning expose of municipal corruption. But just imagine how much more difficult that job would have been if those Times reporters lived next door to the officials they were writing about -or, as sometimes happens in a small town, if they had been related to one of them. Practicing journalism with gusto comes with a price tag in a small community -from being shunned in the checkout line at the grocery store to losing a major advertiser. Of course, most of these newspapers are not uncovering major scandals on a regular basis. That's not what keeps them selling · at such a good clip; it's the steady stream of news that readers can only get from that publication -the births, deaths, crimes, sports and local shenanigans that only matter to the 5,000 or so souls in their circulation area. It's more than a little ironic that small-town papers have been thriving by practicing what the · mainstream media are now preaching. "Hyper-localism," "citizen journalism," "advocacy journalism" -these are some of the latest buzzwords of the profession. But the concepts, without the · fancy names, have been around for ages in small-town newspapers.·· "
~b~~hQIJ-' "trinity" of weekly papers consists of high school sports (where even losing teams benefit from positive spin), obituaries (where there's no need to speak ill of the dead because everyone in town already knows if the deceased was a jerk) and the police blotter. The latter can be addictive, eYen to outsiders. These items, often lifted intact from the dispassionate log of the sheriff's dispatcher, are the haik~s of Main Street: "Caller states that there is a 9-year~0Id boy out mowing the lawn next door and feels that is endangering the child in doing so when the mother is perfectly capable of doing it herself." Or: "Man calls to report wife went missing 3 months ago." .
The business models of these small-town 'papers are just as intriguing as the local news. In 2010, the National Newspaper Assn. provided some heartening survey statistics: More than
· three-quarters of respondents said they read most or all of a local newspaper every week. And a full 94% said they paid for their papers. .
And what of the Internet threat? Many of these small~town editors have learned a lesson from watching their big-city counterparts: Don't give it away. Many weeklies, from the Canadian Record in the Texas Panhandle to the Concrete Herald in Washington's Cascade Mountains, are charging for their Web content, and, because readers can't get that news anywhere else, they're willing to pay.
Meanwhile, some big-city journalists are finding a new life at smaller papers. After Denver's Rocky Mountain News folded, the paper's Washington correspondent, M.E. Sprengelmeyer, decided to buy a paper in the small town of Santa Rosa, N.M. He brought along a photographer and a political cartoonist as welL The result -a paper that is already winning awards and an editor who is exhausted but happy to be making a living in a beautiful place. "In Santa Rosa," he says, "the future of print is print."
I wouldn't be so bold as to predict the future, not in a media landscape that is constantly shifting. But when we engage in these discussions about how to "monetize" journalism, it's refreshing to remember a different kind of bottom line, one that lives in the hearts of weekly newspaper editors and reporters who keep churning out news for the corniest of reasons because their readers depend on it. .
Judy Muller, USC journalism professor Los Angeles Times

Monday, August 29, 2011

What happened to VMS, and what is the future for Media Monitors

I think that they were overpriced, and under servicing their clients, with the advent of TV Eyes, Shadow TV, Critical Mention, NDS, and other products and services maturing, This allowed clients to do the same thing for themselves for less money. What is the future for the media monitoring industry? Not everything is ONLINE, and not everything needs to be online for public consumption, In the past Media monitoring service were worried about copyright, now they worry about free delivery from the stations websites. Metrics, and analytics are the frosting that keep the clients using the service that we as monitors provide. I agree, that VMS may have been the very best at this at one time for the major markets (Top 100), but frequently as request come Satellite Media Tours for the smaller markets, which are only available from regional service like We find that only about 60% of the news that has been aired is available online. This is generally true with the newspaper clipping service as well. The only way to get complete coverage is to have a service for each of the media outlets. Burrelle's/Luce and VMS excelled in this aspect. I suspect that Burrelle's/Luce will partner with some other company such as TV Eyes, or Shadow TV to provide TV media monitoring for their existing clients. As you mention "free", you also have to think of the time it takes to search for yourself, which is valuable as well. If having a service do this for you, or having an appliance such as a Snapstream box or a Tivo in house, saves you that time, then it is a premium. Many times these links online expire, and there is no way to archive these clips for later review and analysis. Additionally metrics and metadata are added to the reports provided by these service with also save PR professionals time and money when calculating ROI. So I guess my case is this, whether freely available over the internet vs having a product or service to do this for you, it is going to cost your either your time, or your money. With that PR Professionals must decide which is more valuable. VMS became too massive, and had a large infrastructure to maintain a national monitoring service too much overhead shrinking sales, and competition that could perform the same task more for less is what slayed the giant.

Wednesday, April 13, 2011

Old Media Embraces New Media to Survive.

Traditional Media is not making it in it's current form. In order to survive traditional media must adapt and revive it's strategy to new forms of social and consumer generated media.

As radio is losing listeners, and therefore advertisers, it is adapting by streaming media online and supplementing advertising with online ads. So the adage trading analog dollars for digital pennies is the finally coming true. The iPod had a lot to do with that, you no longer had to wait for the radio station to play the song that you wanted to hear, but you had it on demand straight from your digital device. Radio is dying. Streaming media everywhere, Sirius/XM Radio is coming with just about every car on the market, for at least one year. Pandora,, and other streaming radio sources split up by numerous genres are taking over. Many with fewer ads, and some with pay models that allow ad free listening. Talk radio is the only radio format that seems to be translating very well to new media. With sponsors for podcasts, talk radio format has adapted into a new format we now call podcasts. They have exclusive the interview and behind the scenes coverage of the celebrities, politicians, and heads of companies that are available nowhere else. So Radio is making its way onto the web one way or another.

TV is on its last breath. Netflix, Hulu, Apple TV, Boxee, Roku, and Google TV are yet a few of the digital mob set out to kill traditional television. The traditional old media such as NBC, ABC, CBS, and FOX are losing ground to these new competitors. They are trying to strike deals with the newcomers but generally they are just to greedy to give up the dollars that they can get from their old business models. Local News which has always been a little on the lower end and lower budget as the market rank got lower are struggling even harder now to find a mix of online and on-air medium that will benefit them monetarily. The car salesmen and car wreck lawyers, and whatever other local businesses that can afford to advertise during the local news are now competing with cellular carries and travel companies for your time, which is the real commodity in the age of information overload.

Magazines are on life support. iPad apps that have the look and the feel of a regular print magazine. Glossy magazines bought on newsstands are combining. For Instance CondéNast took away operations and maintenance of its individual magazine websites from CondéNast. Since then, sites tied to magazines like Glamour, Vanity Fair and Portfolio were run separately from CondéNast the latter oversaw Wired Digital along with portals like and Obviously seeing that printing pulp was no longer as profitable as just publishing online. With the iPad and other tablets emerging, they are just as glossy, but much cheaper to produce.

Newspapers are dead. Really? Doom and gloom makes good headlines but the media is healthier than you might think. Yes they are making it just fine. The digital models of advertising are working, and fine tuning the pay walls are just the beginning of the transformation. The current pay wall models are too complicated to work smoothly and efficiently, but eventually as soon as they can solve the micro payment problem, supplemented by ad views, then they will begin to become a whole new animal. Really the big winners int he print game are the weekly papers. They are actually growing. Local content is now so exclusive, that people are willing to subscribe to both digital copy and a Print copy. Larger papers are just regurgitating reposting AP stories that you have already read on aggregator sites like yahoo or Google news.

Traditional media outlets have embraced new media just in time to stop their freefall. The truth be told, twitter is the fastest media outlet found anywhere in the world, excluding the fail whale appearance. For instance Celebrity deaths, foreign revolts, and earthquake news is reported so fast on twitter that CNN, HLN, MSNBC, and FOX NEWS are just repeating tweets from two hours before. With all of the changes that are now taking place with media it takes a savvy person, and smart people to monitor and make sure that you know what you need to know about what is being said about your company online and in traditional media forms. As in the past there is no one type of media is going to be the messenger for all of the relevant news for you. Multiple forms of media are needed to deliver the news and monitoring these media sources requires outsourcing this to companies such as to make your job easier. Magnolia Clipping and Broadcast Monitoring Services does monitor multiple media monitoring - Print - TV - Radio - Internet - Blogs - Social Media - Media Analysis-Measurement! The goal is to transform this data into information & information into insight.

Monday, April 11, 2011

Multiple services are needed to follow all of the media.

Why Monitoring the Media is getting harder as the types of media are segmenting. With Television, and Radio, Traditional media monitoring services are substantial resources to follow "Old Media". Traditional media monitoring services can follow TV, and Radio, and Newsprint just as well as any other service. These services are usually a regional service that provides service in that part of the country. Regional Service CANNOT be overlooked as they have the most comprehensive list of media that is covered for that area. They are have Hyper-local coverage containing weekly papers, local newscast and local radio coverage that has a very limited reach. So if you are tracking something for that community and need to know the impression that the media is giving in that community, then that is your best shot at getting ALL of the coverage that is available.

So with the advent of twitter and Facebook and many other blogging services, RSS is now becoming a real tool to monitor what can be said in the internet world of media. Google alerts is great to get a huge number of hits about a generic topic, but if you are a State Hospital Association for instance, then the number of hits that are found is intimidating. There are too many hits that are false, and Google alerts does not allow you to track these hits with a limited geography of where they originated.

A combination of traditional media monitoring services, and new media monitoring service, or Traditional monitoring services that now offer internet monitoring is the way to go. You will find that there is some overlap from the printed edition of the newspaper and the online version of the newspaper, but only by about 20%. There are many ads that never make it online and there are many article and blog post that never make it to print. Advertising is a whole different ballgame when you are talking about internet vs print.

Solution: A multifaceted approach for media monitoring is needed in order to monitor everything. You will need to use a Traditional Clipping Service, that can provide clips online in a digital format, Broadcast Monitoring Service that can provide online stats and preview of those clips found, and a Internet Media Monitoring service that is versed in RSS and Feeds and can help you set up alerts for yourself to monitor. Google alerts if good if you have $0 budget, but you will spend more time weeding out false hits and the likelihood of missing something is far greater than if you use a professional service.

Please contact me if you wish to discuss this in any further detail. you can find all of my contact information just about anywhere on the web. I am VIDEODRED or Dred Porter all over the internet. Full Disclosure I own and operate a monitoring service, but we are regional in nature and If I can not provide service for you I will tell you straight up, and can refer you to possible contacts that may be able to help from the national association NACPCS (North American Conference of Press Clipping Bureaus)

Dred P. Porter, Jr.
Magnolia Clipping and Broadcast Monitoring Service
298Commerce Park Dr. Suite A
Ridgeland, MS 39157-2237
Office - 601-856-0911
Cell - 601-946-1207
Google Voice - 601-790-0417 - Magnolia Clips Website Magnolia Portal Demo Video

Tuesday, April 5, 2011

Historical Clipping Services

Check out this post found at

These types of services have been around for over 150 years, as good as Google is and as comprehensive as the searches can be, not all of the information that is printed in the newspaper can be found online. A typical example of this is advertisements. Hospitals continue to advertise in the hard copy of the newspaper. So to track these advertisements a newspaper clipping service is necessary to gather all of the media from the print version of the newspaper. Press Clipping Services continue to thrive as online media differs from traditional print media by more that 80%.

Here is a list of all of the Newspaper Clipping Services that continue to operate and belong to an organization called the NACPCS

There are additional services run by The Associated Press, and other state press association, all over the country.