Wednesday, August 14, 2013

Newspapers not killed by Craigslist

No, Craigslist is not responsible for the death of newspapers

Sunday, June 9, 2013

Be wary of online services claiming to be Newspaper Clipping Services!

Be wary of online services claiming to be Newspaper Clipping Services!
     A real newspaper clipping service is defined by actually reading newspapers. Some online services that monitor websites only claim that they are newspaper clipping services, but actually they are not. They are just that online monitoring services. if you look at the newspaper and then look at the website of the newspaper there are going to be many differences in the content that is provided there. First off there are some newspaper websites that restrict access to reading the full article. Then, there are some websites that the article is different than the actual print article, revised and/or edited to reach a different audience of the online line community. For instance lets take for example an editorial, well an editorial may for instance be limited to a certain number of words or column inches. There is no limit on the articles on the internet. So therefore there is a significant difference between online and print articles. We also have to take into consideration the comments that may be made on the articles. There is no way to do that for all of the people that want to say something about the topic. Letters to the editor are one thing but that is generally one per print edition.
     The next thing to take into consideration is the service itself. Are you signing a contact for one month, three months, one year, and is there an automatic renewal clause included in it. Is there a penalty for cancelling the contract. Do you have a person who you can contact, or do you get a voice mail, an automated system. The best thing that you can hope for is that you is that you get to talk to the owner or have an exclusive sales person that you can call anytime. Most of the REAL clipping services are owner run, and they take pride in providing professional services for inexpensive prices. Some clipping services can actually provide more not only Newspaper clipping services, as well as TV, Radio, Internet, and Print.

Try Magnolia Clipping Service for complete media monitoring service.

Tuesday, April 16, 2013

Media monitoring business cycles

This is a portion of a conversation I was having with a colleague about the media monitoring industry and what is to come with the future of media monitoring. There are apparently some offices closing due to the economy lack of interest in monitoring services new online web monitoring services in development as well as a feeling that public relations professionals can't do this on there on and still have the same amount of reliability and the data they provide. The Cision LA office I hear office and going to merge their office in Chicago with an office somewhere near the San Francisco Bay Area but that is all hearsay. I am not sure what kind of a deal they made with Critical Mention but I have stopped getting orders from Cision for video clips and there are clients who are fleeing from Cision looking for an alternative in media monitoring again.  I don't know what the deal with Cision and Critical Mention but there are enough semi-competitors such as TV-Eyes, Shadow-TV, Cyberalert and Meltwater and Moreover who believe that they are also monitors. The real question is what is the future of the monitoring industry with all of the mergers and hidden deals that are going on and how can we all help each other to make more money.  Most PR professionals believe it they can do it on their own and then way after the fact realize that they cannot this is a sad fact and much coverage is lost. The ignorance of the professional public relations person thinking that they know that they can do it themselves is false. I think that education of PR pros is what needs to happen. Cision is banking on the Cision Point Media Relations Contact database as their main product as does focus with that same competitive product. We all gain more insight when we can add more metrics to our data that we provide to the clients. The client therefore value the data that we provide for them which turns data into information and when you can look at the data with metrics that converts to information, and once that information is combined with internal statistics and additional information such as demographics an effort where the press releases were sent can reveal insight that insight is what helps make a PR professional look good to the board, their bosses, and the people in charge of the money to purchase our services. I think by leveraging the fact that we all have statistics to add to the wrong data that we have to provide we can create a need for our services and help the market realize the value of what we do. I would love to get more into the current atmosphere of the media monitoring industry and how it has seen the transformation and react with the closing of VMS the closing of the merging of Ccision and Burrelles print monitoring side and Cision and Critical mentioned getting together how do you see the future of the independent and small monitor and what can we do to increase growth, sales, revenue, and more clips being sold as well as reports that are being sent out. 

Magnolia Broadcast Monitoring Service 6 PM Business Matter News Feature

Magnolia Clipping and Broadcast Monitoring from Facebook Post, look for more at 6 PM

Magnolia Clipping and Broadcast Monitoring Service Makes The News

Brandon Artiles @BrandonWLBT from WLBT-NBC Jackson, MS came to our location and visited with The Porter Family to discuss the business how how the legacy of the family business is developing. Here is a quick teaser for the segment that will air Tuesday 4/16/2013 on WLBT 3 with @dpsrmag @videodred and @magnoliaclips @dredporter