Monday, April 27, 2009

Magnolia Launches Internet Monitoring

Ridgeland, MS, April 25 -- Magnolia, the leading media intelligence provider, announces the launch of its Internet broadcast monitoring service.
Whilst Magnolia has monitored and analyzed the impact of print and broadcast media coverage on behalf of leading corporate, financial, PR and public sector clients for a number of years, the company is now able to seamlessly integrate Internet content into its range of monitoring and analysis services.
Commenting on the service, Dred Porter, Managing Director at Magnolia said "We have responded to client demand for a service that is fast, accurate and delivered in a simple to use format. Because the impact of Internet news can be immediate, we update our database hourly."
Magnolia has developed a proprietary system based on search technology that searches Internet and Blogs, effectively in real time. "This allows us to create a searchable database from which our searches to extract and assess content relevant to our clients' requirements," says Porter.
Internet news content is delivered via email alert and available alongside other media coverage via the Magnolia Media Portal that allows clients to carry out a range of activities including the creation of coverage and analysis reports, and historical searches by media type, coverage area or keyword.
As well as covering all local newspaper and TV websites, and blogs, Magnolia Monitors ALL major national and regional television and radio stations, the service is unique in having Hyper Local coverage so end-users can access all of the content available. Magnolia's Analysis Products can now contrast the impact of broadcast coverage against other media channels including Print and Internet Sources to help focus PR activity.

Note to Editors:
Magnolia is the leading provider of media intelligence services in Mississippi and the Southeast, providing press, online, broadcast and social media monitoring, media analysis and forward planning services to support PR and external communications activity. Magnolia is based in the Ridgeland, and retained by many corporate, financial, PR, charity and government clients.

For further information, contact: Dred Porter, Jr. Marketing Director, Magnolia (601) 856-0911 298 Commerce Park Dr. Suite A Ridgeland, MS 39157

Friday, March 27, 2009

Media Monitoring Service = Definition

Media monitoring service

A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, "watermarked" video/audio, and even billboards.
Such services hold, or have held, various names - changing over time as new forms of media are created. Alternative names for such services include:

Press/media cutting agency/service
Press/media clipping agency/service

In the past, the mass media consisted almost solely of printed matter, so monitoring the press was the chief activity of such agencies. But with radio, television and the Internet now providing output of interest to their clients the services have expanded their activities.

Typically, a client (either an individual or an organization - such as a charity or corporation) approaches a media monitoring service to keep track of what is being said about them, their competitors, or other topics of interest.

An author has a book published and has a strong interest in tracking how well the book is received by critics. The media monitoring service will have a method by which they extract any information about the author and their book from newly printed magazines, radio programs, television programs and so on.

The author will receive a printed bundle of clippings, i.e., the bits of the magazines and newspapers relating to them and their book. They may also receive recordings of any radio reviews, television programs and so on, in which they are featured.

In the past the services relied on employing people to read through printed matter and physically cut out relevant articles. With the vast amount of publications on offer now some services use scanning equipment with optical character recognition to automate this task to some degree.

Television news monitoring companies, especially in the United States, capture and index closed captioning text and search it for client references. Some TV monitoring companies still employ human monitors who review and abstract program content.

Online media monitoring services utilize automated software called spiders or robots (bots) to automatically monitor the content of online news sources including newspapers, magazines, trade journals, TV station and news syndication services.

The International Association of Broadcast Monitoring (IABM) is a world-wide trade association made up of news retrieval services which record, monitor and archive broadcast news sources including television, radio and internet. It acts as a "clearinghouse" or "forum" for discussion on topics of collective concerns and acts as a united voice for the news monitoring industry. Members of IABM subscribe to a code of ethics for broadcast news monitors.

FIBEP (Federation Internationale des Bureaux d’Extraits de Presse/International Federation of the Press Clipping Services) is the most important professional organization in the media monitoring field. The organization was established in 1953 in Paris, and, at present, has 92 members from 43 countries all over the world. Every 18 months, the members of FIBEP members organize a three-day FIBEP-Congress. In work groups, workshops, reports and discussion circles, members discuss the latest trends in the market.

Some people can argue that Google News provides a media monitoring service by allowing queries on the number of times a keyword has been mentioned in thousands of publications, based on the publications' websites. However, specialized services will very often provide a much more reliable service based on trusted publications and human reading.

Starting in 2005 companies like Global News Intelligence began using Java based artifical intelligence to automate the process of coding clipped content for tone and sentiment. This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content.

From Wikipedia, the free encyclopedia

Wednesday, March 11, 2009

Media Monitoring for the Media (Resume Tapes)

A valuable resource for the reporter is the archives of the News Media Monitoring Industry. When a reporter is looking to collect video of themselves to put together a resume tape to move up the ladder in the media warld they can quickly turn to the or any other media monitoring service to provide video clips of their work. Many times this is a free service provided to the reporters provided that they will refer individuals back to them for obtaining copies of clips. A good friend of mine Duane Regehr was just featured in an article from IT is a very interesting article about how the environment in the News Media is changing rapidly even in the newsroom.

Tuesday, March 10, 2009

Utilizing Media and Media Monitoring Services in the Legal Atmosphere

Utilizing Media and Media Monitoring Services in the Legal Atmosphere

In The Beginning
In order to know where we are going we have to understand where we have been.
Old Days Old Ways At Home Manual searching
High school Grandfather reading at night at home
Mrs. Godwin with the Godwin Group Bama my Great Grandmother’s Friend
Four Quadrants of News Print Internet Television and Radio
Two Offices over 30 employees
Newspaper Clipping Today
The industry has come a long way
Modern techniques
2 southern states
Index Cards Out
Computers in
Reference Identify Account
Over 1 year to train a reader
Bar coding
Circulation statistics and reports
Clip Analysis
Clips on disc
Regular hard Copy Newspaper clippings
Tracking Press Releases
Clients Legal
Unknown to them or their organization
You Missed it…. Once its gone its gone
Baptist hospital administration
Previous media response
Media Training How to handle the media better (what to say what not to say)
Innovators… the first clipping service in the 80s to become computerized.
Olfa Mats and circular razor blades
Internet Monitoring
Internet publications
Specific internet sites
Publications with internet sites not the same as the hard copy newspaper
Different version, revised versions, abbreviated versions, less detailed information
Pro faster con Less info
Clips on disc
Permanent archive
Easy to share
print email fax sort
Blue Cross Blue Shield
Kidzone to kids
Ageless heroes
Insurance related topics
MS Department of insurance topics

Broadcast Monitoring
VCR Betamax to VHS to VCR
Manual logging, meaning someone would have to watch ever minute of every newscast and manually summarize or transcribe each newsstory into a database
Client asking for total Media Monitoring
Print mentions mixed in with Television and Radio Monitoring
Want to come to one source for all media needs
Then manually / Now international automated closed captioned. Digital recorded internet uploads instant views multiple servers
All stations in Mississippi and Alabama 24/7 news 210 markets in the use nearly more than 2500 local channels over 100 cable stations across the US.
Specialty recordings
News Entertainment Morning show
News Content
MS Outdoors
MS Roads

Television Stations refer callers to us,
We also act as the Television Stations backup
Trick of the trade, it is cheaper before the subpoena call first before issuing a subpoena

File manipulation
Upload raw data to a local database as well as a central server on the internet backbone.
Searchable 2 second searches

Board of Directors of the organization that run this data sharing
Clips available on the internet, can not store them, nto DVD quality
DVD klilled VHS

Daily multiple Daily delivery
Daily Summery
AM from Same Day
PM from night before

Reports acts as a menu from which to choose clips
From none to all
Some representative clips
Build clients master reels some go back to 1992
Same day or Overnight delivery on DVD all of our markets.
We record everything whether we know you need it or not.
Permanent archive for Jackson market.
An archive is an investment for us.
We have clients that are law firms all over the country

Special Analysis Built
For instance we knew the people running for public office long before they even announced themselves.

Special Searches
Hard and expensive
Ongoing searches
Easy sharing of files over the internet.
Order Extra DVD’s for archives or discovery

Send clips in high resolution or portable low resolution for blackberry’s and PDA devices

Media Analysis
Sample Reports
Killen Trial
Horton Tobacco Trial

Crisis management
Trail Wrecks
Fish Kills
Employees interviewed by the media

Radio Monitoring
For long periods of time without being there to flip the cassette tape over we would then record in 6 hour mode on the audio only on VHS tape. Now we use computers to record multiple stations at once, the trouble is what to record, and when. The next issue is an old one, how to get what was said on the radio into a digital text searchable format. (still a troublesome issue today) we now monitor statewide several networks reaching into all 82 counties of Mississippi.

Friday, January 30, 2009

Current State of the Media Monitoring in the U.S.

This is a Linkedin answer that I found which represents the current state of the Media monitoring in the U.S.

How to gather media coverage

It seems to be getting harder and harder to gather media coverage these days. I used to pay a lot for Bacons or Burelles and the coverage was pretty good but not very timely. Google searches bring up thousands of hits to search through, but still doesn't catch all of it. Lexis/Nexis only gets a fraction of it and Google News is useless because it is so sparse. I've looked at several online services but most use Lexis/Nexis as a basis. What solutions others are finding useful, especially in the technology space. No vendor sales pitches please. I would really like to hear from end users who have found a great tool or series of tools.

Robin: This is a very good and timely question. There has been a fragmentation of the news monitoring industry, in some regards. There has also been a "refocus" of sorts for the larger monitoring companies. The hard question, for you, becomes, "what do you want to do?" If you need comprehensive press clipping service, then you need to work with a true press clipping service...on-line monitoring will not suffice. If you need to know what truly aired on TV and radio, then you need a real broadcast monitoring service, not a firm that monitors broadcast media websites (much of what is posted never airs and vice-verse). If you need to track the internet, then you're going to want a solution that can target your stories AND filter the results so you get valuable information.

Beyond the news tracking components mentioned above, you'll also need to decide if you have the need or budget for media contact management/releasing and media analysis. The first component will more effectively help you get your story out. The analysis service will let you correlate your results to your effort, plus definitively show the value and impact of your media results.

Our company specializes in providing these solutions. Bacon's (now Cision) and Burrelle's/Luce both have very good services as well. Beyond the companies I've mentioned you have a great number of services that specialize in one or two components mentioned above. If I can assist you, or if you'd like to speak with someone in my office, feel free to call.

Good luck.

Todd Murphy

Todd Murphy is a good friend, and the big man at Universal Information Services in Omaha, NE

Tuesday, January 27, 2009

Media Monitoring Traditional vs New Media the rule of 40-40

It is the Rule of 40-40… 40 % of the papers in Mississippi have websites that are updated regularly, of that 40% they only include 40% of the content. Now this is an average, and as we papers progress there are more and more websites for newspapers. But the newspapers are protecting their content & subscription base from the web by not publishing everything that they have so that they will retain some of their subscribers.

40% of 40% is 16% ---------So only 16% of what is published actually makes it to the web.

The methodology that I used to get these numbers was taking a single newspaper and clipping every article out of the paper and searching for those articles on the website.

I automatically excluded ads (Advertisements are completely different on the internet than they are in print)
I automatically excluded AP stories (Associated Press stories can be included on website, but the paper must pay for those stories to run there -
I automatically excluded classifieds (Classifieds are different that what is on the internet, and frankly classified revenues are going down the tubes since the advent of craigslist and eBay)
I included what was left, original articles, sports news, TV listings, entertainment and Calendars from that paper only are an average only 40%. Realistically the hard news is only about 20% of the paper’s original content.

I have not done such studies with TV and Radio websites but they have to be much lower than print. So in a sales call or a reply to a blog posting, I respond with the following. This is a typical explanation for why marketers and PR professionals need to include newspaper clipping & broadcast monitoring services in their tool belt in addition to Google / Yahoo alerts and other online monitoring services. But know you as well as I do that perception of what the client’s needs are different from reality.

Actually Google only monitors and indexes about 4500 news sites with Google alerts. The reality of matter is that as the newspaper industry is fighting with how to create revenue and fighting the online new media threat they are actually holding back many of the stories from their websites. The truth of the matter is that not every newspaper has a website with content it is actually about 40% but growing of that 40% they only post 40% of the content. You must exclude AP stories, ads, classifieds, and most sports stories. So 40% of 40% is 16. 16% of what is printed actually makes it to the paper. The same is true with TV sites as well, but even less of the coverage is on the web. Radio stations mostly have promotions and contest and virtually no news content. Twitter is easy to monitor but not understood by 85% of the population. You do the math. Is an online monitoring service with FREE tools going to compare with media research professionals that actually know the news. I don’t think so. Check out or for more in-depth information about this topic.