Sunday, June 9, 2013

Be wary of online services claiming to be Newspaper Clipping Services!

Be wary of online services claiming to be Newspaper Clipping Services!
     A real newspaper clipping service is defined by actually reading newspapers. Some online services that monitor websites only claim that they are newspaper clipping services, but actually they are not. They are just that online monitoring services. if you look at the newspaper and then look at the website of the newspaper there are going to be many differences in the content that is provided there. First off there are some newspaper websites that restrict access to reading the full article. Then, there are some websites that the article is different than the actual print article, revised and/or edited to reach a different audience of the online line community. For instance lets take for example an editorial, well an editorial may for instance be limited to a certain number of words or column inches. There is no limit on the articles on the internet. So therefore there is a significant difference between online and print articles. We also have to take into consideration the comments that may be made on the articles. There is no way to do that for all of the people that want to say something about the topic. Letters to the editor are one thing but that is generally one per print edition.
     The next thing to take into consideration is the service itself. Are you signing a contact for one month, three months, one year, and is there an automatic renewal clause included in it. Is there a penalty for cancelling the contract. Do you have a person who you can contact, or do you get a voice mail, an automated system. The best thing that you can hope for is that you is that you get to talk to the owner or have an exclusive sales person that you can call anytime. Most of the REAL clipping services are owner run, and they take pride in providing professional services for inexpensive prices. Some clipping services can actually provide more not only Newspaper clipping services, as well as TV, Radio, Internet, and Print.

Try Magnolia Clipping Service for complete media monitoring service.

www.magnoliaclips.com