Monday, April 27, 2009

Magnolia Launches Internet Monitoring

Ridgeland, MS, April 25 -- Magnolia, the leading media intelligence provider, announces the launch of its Internet broadcast monitoring service.
Whilst Magnolia has monitored and analyzed the impact of print and broadcast media coverage on behalf of leading corporate, financial, PR and public sector clients for a number of years, the company is now able to seamlessly integrate Internet content into its range of monitoring and analysis services.
Commenting on the service, Dred Porter, Managing Director at Magnolia said "We have responded to client demand for a service that is fast, accurate and delivered in a simple to use format. Because the impact of Internet news can be immediate, we update our database hourly."
Magnolia has developed a proprietary system based on search technology that searches Internet and Blogs, effectively in real time. "This allows us to create a searchable database from which our searches to extract and assess content relevant to our clients' requirements," says Porter.
Internet news content is delivered via email alert and available alongside other media coverage via the Magnolia Media Portal that allows clients to carry out a range of activities including the creation of coverage and analysis reports, and historical searches by media type, coverage area or keyword.
As well as covering all local newspaper and TV websites, and blogs, Magnolia Monitors ALL major national and regional television and radio stations, the service is unique in having Hyper Local coverage so end-users can access all of the content available. Magnolia's Analysis Products can now contrast the impact of broadcast coverage against other media channels including Print and Internet Sources to help focus PR activity.

Note to Editors:
Magnolia is the leading provider of media intelligence services in Mississippi and the Southeast, providing press, online, broadcast and social media monitoring, media analysis and forward planning services to support PR and external communications activity. Magnolia is based in the Ridgeland, and retained by many corporate, financial, PR, charity and government clients.

For further information, contact: Dred Porter, Jr. Marketing Director, Magnolia (601) 856-0911 298 Commerce Park Dr. Suite A Ridgeland, MS 39157