If you want to be successful in THE 21ST century, certanly the most important predisposition is to have an accurate and timely information. It is important to know if you APPEAR in the media and in what context. Not knowing the situation can reflect on your reputation and your business. Apart from all kinds of officials and artists WHO MAKE A LIVING ON their reputation, today it is also true for business subjects companies and brands). Influence is measured by how far someone’s message penetrates.
GATHERING AND EVALUATION OF MEDIA CONTENT
Magnolia Clipping Service has long-time experience in monitoring and analysis of media reports in Mississippi. We are a member of NACPCS (North American Conference of Press Clipping Services). The membership enables us to exchange experience, improve our work and keep pace with the newest trends. The basis of media analysis is coverage, collection of media reports clipping during a certain time period.
There are two basic functions of analysis to describe and to explain. An analysis report written in an understandable and clear way shows the quantity and quality of media presence. For this we use precisely defined and relevant variables. All analysis reports are always tailor made for our clients.
Press clipping’s media lists are created according to the following criteria: readership ratings / viewer ratings / listener ratings, demographic reach,
relevance and quality of some media based on their specific coverage. Those are:
ECONOMY, POLITICS AND SOCIETY, QUALITY OF LIFE, CHILDREN AND FAMILY, LIFE STYLE, SOCIAL EVENTS, IT, AUTO, & SPORTS.
This is important to know when choosing a type and dynamics of an analysis (Simple, Advanced, Comparative, Qualitative, Qualitative etc.) Media lists are updated regularly adding newly launched media or removing the ones that ceased to exist. The media lists are also updated taking into consideration changes in the broadcast
media. We keep an eye on the changes of the media reach (figures pertaining to the consummation and demographic data).