A Brief History
Press clipping service in the United States can be traced back to the late 1800?s in New York City. With the growing number of newspapers, it was difficult for anyone to keep up with all the news about their company. So the idea was born. Get subscriptions to as many newspapers as you can, read them for news that pertained to your clients and send them the newspaper clippings.
The industry, while always a specialized business, was even featured in a popular novel, ?A Tree Grows in Brooklyn.? In that book, one of the main characters talks about the challenges of her job in a New York City press clipping service.
As American business grew and newspapers flourished in the 1900?s, so did the need for press clipping services. Clients? focus became more national in scope, and so more newspapers had to be monitored. In the 1940?s magazine coverage was added and 30 years later, press clipping services began monitoring television news stations upon our client’s request.
Press clipping services have evolved into media monitoring services which monitor and analyze every type of media: daily newspapers, non-daily newspapers, magazines, trade journals, television and radio news as well as the internet.
Today there are media monitoring companies which provide broad national service and many who specialize in regional or state coverage. And media monitoring companies have responded to the growth of on-line newspapers by offering coverage of the internet.
Showing posts with label magnolia clipping. Show all posts
Showing posts with label magnolia clipping. Show all posts
Tuesday, April 13, 2010
Friday, March 27, 2009
Media Monitoring Service = Definition
Media monitoring service
A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, "watermarked" video/audio, and even billboards.
Such services hold, or have held, various names - changing over time as new forms of media are created. Alternative names for such services include:
Press/media cutting agency/service
Press/media clipping agency/service
In the past, the mass media consisted almost solely of printed matter, so monitoring the press was the chief activity of such agencies. But with radio, television and the Internet now providing output of interest to their clients the services have expanded their activities.
Typically, a client (either an individual or an organization - such as a charity or corporation) approaches a media monitoring service to keep track of what is being said about them, their competitors, or other topics of interest.
An author has a book published and has a strong interest in tracking how well the book is received by critics. The media monitoring service will have a method by which they extract any information about the author and their book from newly printed magazines, radio programs, television programs and so on.
The author will receive a printed bundle of clippings, i.e., the bits of the magazines and newspapers relating to them and their book. They may also receive recordings of any radio reviews, television programs and so on, in which they are featured.
In the past the services relied on employing people to read through printed matter and physically cut out relevant articles. With the vast amount of publications on offer now some services use scanning equipment with optical character recognition to automate this task to some degree.
Television news monitoring companies, especially in the United States, capture and index closed captioning text and search it for client references. Some TV monitoring companies still employ human monitors who review and abstract program content.
Online media monitoring services utilize automated software called spiders or robots (bots) to automatically monitor the content of online news sources including newspapers, magazines, trade journals, TV station and news syndication services.
The International Association of Broadcast Monitoring (IABM) is a world-wide trade association made up of news retrieval services which record, monitor and archive broadcast news sources including television, radio and internet. It acts as a "clearinghouse" or "forum" for discussion on topics of collective concerns and acts as a united voice for the news monitoring industry. Members of IABM subscribe to a code of ethics for broadcast news monitors.
FIBEP (Federation Internationale des Bureaux d’Extraits de Presse/International Federation of the Press Clipping Services) is the most important professional organization in the media monitoring field. The organization was established in 1953 in Paris, and, at present, has 92 members from 43 countries all over the world. Every 18 months, the members of FIBEP members organize a three-day FIBEP-Congress. In work groups, workshops, reports and discussion circles, members discuss the latest trends in the market.
Some people can argue that Google News provides a media monitoring service by allowing queries on the number of times a keyword has been mentioned in thousands of publications, based on the publications' websites. However, specialized services will very often provide a much more reliable service based on trusted publications and human reading.
Starting in 2005 companies like Global News Intelligence began using Java based artifical intelligence to automate the process of coding clipped content for tone and sentiment. This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content.
From Wikipedia, the free encyclopedia
A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, "watermarked" video/audio, and even billboards.
Such services hold, or have held, various names - changing over time as new forms of media are created. Alternative names for such services include:
Press/media cutting agency/service
Press/media clipping agency/service
In the past, the mass media consisted almost solely of printed matter, so monitoring the press was the chief activity of such agencies. But with radio, television and the Internet now providing output of interest to their clients the services have expanded their activities.
Typically, a client (either an individual or an organization - such as a charity or corporation) approaches a media monitoring service to keep track of what is being said about them, their competitors, or other topics of interest.
An author has a book published and has a strong interest in tracking how well the book is received by critics. The media monitoring service will have a method by which they extract any information about the author and their book from newly printed magazines, radio programs, television programs and so on.
The author will receive a printed bundle of clippings, i.e., the bits of the magazines and newspapers relating to them and their book. They may also receive recordings of any radio reviews, television programs and so on, in which they are featured.
In the past the services relied on employing people to read through printed matter and physically cut out relevant articles. With the vast amount of publications on offer now some services use scanning equipment with optical character recognition to automate this task to some degree.
Television news monitoring companies, especially in the United States, capture and index closed captioning text and search it for client references. Some TV monitoring companies still employ human monitors who review and abstract program content.
Online media monitoring services utilize automated software called spiders or robots (bots) to automatically monitor the content of online news sources including newspapers, magazines, trade journals, TV station and news syndication services.
The International Association of Broadcast Monitoring (IABM) is a world-wide trade association made up of news retrieval services which record, monitor and archive broadcast news sources including television, radio and internet. It acts as a "clearinghouse" or "forum" for discussion on topics of collective concerns and acts as a united voice for the news monitoring industry. Members of IABM subscribe to a code of ethics for broadcast news monitors.
FIBEP (Federation Internationale des Bureaux d’Extraits de Presse/International Federation of the Press Clipping Services) is the most important professional organization in the media monitoring field. The organization was established in 1953 in Paris, and, at present, has 92 members from 43 countries all over the world. Every 18 months, the members of FIBEP members organize a three-day FIBEP-Congress. In work groups, workshops, reports and discussion circles, members discuss the latest trends in the market.
Some people can argue that Google News provides a media monitoring service by allowing queries on the number of times a keyword has been mentioned in thousands of publications, based on the publications' websites. However, specialized services will very often provide a much more reliable service based on trusted publications and human reading.
Starting in 2005 companies like Global News Intelligence began using Java based artifical intelligence to automate the process of coding clipped content for tone and sentiment. This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content.
From Wikipedia, the free encyclopedia
Tuesday, March 10, 2009
Utilizing Media and Media Monitoring Services in the Legal Atmosphere
Utilizing Media and Media Monitoring Services in the Legal Atmosphere
In The Beginning
In order to know where we are going we have to understand where we have been.
Old Days Old Ways At Home Manual searching
High school Grandfather reading at night at home
Mrs. Godwin with the Godwin Group Bama my Great Grandmother’s Friend
Four Quadrants of News Print Internet Television and Radio
Two Offices over 30 employees
Newspaper Clipping Today
The industry has come a long way
Modern techniques
2 southern states
Index Cards Out
Computers in
Reference Identify Account
Over 1 year to train a reader
Bar coding
Demographics
Circulation statistics and reports
Clip Analysis
Clips on disc
Regular hard Copy Newspaper clippings
Tracking Press Releases
Clients Legal
Unknown to them or their organization
You Missed it…. Once its gone its gone
Baptist hospital administration
Previous media response
Media Training How to handle the media better (what to say what not to say)
Innovators… the first clipping service in the 80s to become computerized.
NACPCS
FIBEP
Olfa Mats and circular razor blades
Internet Monitoring
Internet publications
Nationally
Specific internet sites
Publications with internet sites not the same as the hard copy newspaper
Different version, revised versions, abbreviated versions, less detailed information
Pro faster con Less info
Clips on disc
Searchable
Permanent archive
Easy to share
print email fax sort
Blue Cross Blue Shield
Kidzone to kids
Ageless heroes
Insurance related topics
Disasters
MS Department of insurance topics
Broadcast Monitoring
VCR Betamax to VHS to VCR
Manual logging, meaning someone would have to watch ever minute of every newscast and manually summarize or transcribe each newsstory into a database
Client asking for total Media Monitoring
Print mentions mixed in with Television and Radio Monitoring
Want to come to one source for all media needs
Then manually / Now international automated closed captioned. Digital recorded internet uploads instant views multiple servers
IABM
All stations in Mississippi and Alabama 24/7 news 210 markets in the use nearly more than 2500 local channels over 100 cable stations across the US.
Specialty recordings
News Entertainment Morning show
News Content
MS Outdoors
MS Roads
Television Stations refer callers to us,
We also act as the Television Stations backup
Subpoenas
Trick of the trade, it is cheaper before the subpoena call first before issuing a subpoena
File manipulation
Upload raw data to a local database as well as a central server on the internet backbone.
Searchable 2 second searches
Board of Directors of the organization that run this data sharing
IABM FIBEP NACPCS
Clips available on the internet, can not store them, nto DVD quality
DVD klilled VHS
Delivery
Reporting
Searching
Daily multiple Daily delivery
Daily Summery
AM from Same Day
PM from night before
Reports acts as a menu from which to choose clips
From none to all
Some representative clips
Build clients master reels some go back to 1992
Same day or Overnight delivery on DVD all of our markets.
We record everything whether we know you need it or not.
Permanent archive for Jackson market.
An archive is an investment for us.
We have clients that are law firms all over the country
Special Analysis Built
Confidential
For instance we knew the people running for public office long before they even announced themselves.
Special Searches
Hard and expensive
Ongoing searches
Easy sharing of files over the internet.
Order Extra DVD’s for archives or discovery
Send clips in high resolution or portable low resolution for blackberry’s and PDA devices
Media Analysis
Sample Reports
Katrina
Killen Trial
Horton Tobacco Trial
Crisis management
Trail Wrecks
Fish Kills
Employees interviewed by the media
Radio Monitoring
For long periods of time without being there to flip the cassette tape over we would then record in 6 hour mode on the audio only on VHS tape. Now we use computers to record multiple stations at once, the trouble is what to record, and when. The next issue is an old one, how to get what was said on the radio into a digital text searchable format. (still a troublesome issue today) we now monitor statewide several networks reaching into all 82 counties of Mississippi.
In The Beginning
In order to know where we are going we have to understand where we have been.
Old Days Old Ways At Home Manual searching
High school Grandfather reading at night at home
Mrs. Godwin with the Godwin Group Bama my Great Grandmother’s Friend
Four Quadrants of News Print Internet Television and Radio
Two Offices over 30 employees
Newspaper Clipping Today
The industry has come a long way
Modern techniques
2 southern states
Index Cards Out
Computers in
Reference Identify Account
Over 1 year to train a reader
Bar coding
Demographics
Circulation statistics and reports
Clip Analysis
Clips on disc
Regular hard Copy Newspaper clippings
Tracking Press Releases
Clients Legal
Unknown to them or their organization
You Missed it…. Once its gone its gone
Baptist hospital administration
Previous media response
Media Training How to handle the media better (what to say what not to say)
Innovators… the first clipping service in the 80s to become computerized.
NACPCS
FIBEP
Olfa Mats and circular razor blades
Internet Monitoring
Internet publications
Nationally
Specific internet sites
Publications with internet sites not the same as the hard copy newspaper
Different version, revised versions, abbreviated versions, less detailed information
Pro faster con Less info
Clips on disc
Searchable
Permanent archive
Easy to share
print email fax sort
Blue Cross Blue Shield
Kidzone to kids
Ageless heroes
Insurance related topics
Disasters
MS Department of insurance topics
Broadcast Monitoring
VCR Betamax to VHS to VCR
Manual logging, meaning someone would have to watch ever minute of every newscast and manually summarize or transcribe each newsstory into a database
Client asking for total Media Monitoring
Print mentions mixed in with Television and Radio Monitoring
Want to come to one source for all media needs
Then manually / Now international automated closed captioned. Digital recorded internet uploads instant views multiple servers
IABM
All stations in Mississippi and Alabama 24/7 news 210 markets in the use nearly more than 2500 local channels over 100 cable stations across the US.
Specialty recordings
News Entertainment Morning show
News Content
MS Outdoors
MS Roads
Television Stations refer callers to us,
We also act as the Television Stations backup
Subpoenas
Trick of the trade, it is cheaper before the subpoena call first before issuing a subpoena
File manipulation
Upload raw data to a local database as well as a central server on the internet backbone.
Searchable 2 second searches
Board of Directors of the organization that run this data sharing
IABM FIBEP NACPCS
Clips available on the internet, can not store them, nto DVD quality
DVD klilled VHS
Delivery
Reporting
Searching
Daily multiple Daily delivery
Daily Summery
AM from Same Day
PM from night before
Reports acts as a menu from which to choose clips
From none to all
Some representative clips
Build clients master reels some go back to 1992
Same day or Overnight delivery on DVD all of our markets.
We record everything whether we know you need it or not.
Permanent archive for Jackson market.
An archive is an investment for us.
We have clients that are law firms all over the country
Special Analysis Built
Confidential
For instance we knew the people running for public office long before they even announced themselves.
Special Searches
Hard and expensive
Ongoing searches
Easy sharing of files over the internet.
Order Extra DVD’s for archives or discovery
Send clips in high resolution or portable low resolution for blackberry’s and PDA devices
Media Analysis
Sample Reports
Katrina
Killen Trial
Horton Tobacco Trial
Crisis management
Trail Wrecks
Fish Kills
Employees interviewed by the media
Radio Monitoring
For long periods of time without being there to flip the cassette tape over we would then record in 6 hour mode on the audio only on VHS tape. Now we use computers to record multiple stations at once, the trouble is what to record, and when. The next issue is an old one, how to get what was said on the radio into a digital text searchable format. (still a troublesome issue today) we now monitor statewide several networks reaching into all 82 counties of Mississippi.
Friday, January 30, 2009
Current State of the Media Monitoring in the U.S.
This is a Linkedin answer that I found which represents the current state of the Media monitoring in the U.S.
http://www.linkedin.com/answers/marketing-sales/public-relations/MAR_PRR/387436-11951464?searchIdx=6&sik=1233341784144&goback=.asr_1_1233341784144
How to gather media coverage
It seems to be getting harder and harder to gather media coverage these days. I used to pay a lot for Bacons or Burelles and the coverage was pretty good but not very timely. Google searches bring up thousands of hits to search through, but still doesn't catch all of it. Lexis/Nexis only gets a fraction of it and Google News is useless because it is so sparse. I've looked at several online services but most use Lexis/Nexis as a basis. What solutions others are finding useful, especially in the technology space. No vendor sales pitches please. I would really like to hear from end users who have found a great tool or series of tools.
Thanks
Robin: This is a very good and timely question. There has been a fragmentation of the news monitoring industry, in some regards. There has also been a "refocus" of sorts for the larger monitoring companies. The hard question, for you, becomes, "what do you want to do?" If you need comprehensive press clipping service, then you need to work with a true press clipping service...on-line monitoring will not suffice. If you need to know what truly aired on TV and radio, then you need a real broadcast monitoring service, not a firm that monitors broadcast media websites (much of what is posted never airs and vice-verse). If you need to track the internet, then you're going to want a solution that can target your stories AND filter the results so you get valuable information.
Beyond the news tracking components mentioned above, you'll also need to decide if you have the need or budget for media contact management/releasing and media analysis. The first component will more effectively help you get your story out. The analysis service will let you correlate your results to your effort, plus definitively show the value and impact of your media results.
Our company specializes in providing these solutions. Bacon's (now Cision) and Burrelle's/Luce both have very good services as well. Beyond the companies I've mentioned you have a great number of services that specialize in one or two components mentioned above. If I can assist you, or if you'd like to speak with someone in my office, feel free to call.
Good luck.
Todd Murphy
Todd Murphy is a good friend, and the big man at Universal Information Services in Omaha, NE
http://www.linkedin.com/answers/marketing-sales/public-relations/MAR_PRR/387436-11951464?searchIdx=6&sik=1233341784144&goback=.asr_1_1233341784144
How to gather media coverage
It seems to be getting harder and harder to gather media coverage these days. I used to pay a lot for Bacons or Burelles and the coverage was pretty good but not very timely. Google searches bring up thousands of hits to search through, but still doesn't catch all of it. Lexis/Nexis only gets a fraction of it and Google News is useless because it is so sparse. I've looked at several online services but most use Lexis/Nexis as a basis. What solutions others are finding useful, especially in the technology space. No vendor sales pitches please. I would really like to hear from end users who have found a great tool or series of tools.
Thanks
Robin: This is a very good and timely question. There has been a fragmentation of the news monitoring industry, in some regards. There has also been a "refocus" of sorts for the larger monitoring companies. The hard question, for you, becomes, "what do you want to do?" If you need comprehensive press clipping service, then you need to work with a true press clipping service...on-line monitoring will not suffice. If you need to know what truly aired on TV and radio, then you need a real broadcast monitoring service, not a firm that monitors broadcast media websites (much of what is posted never airs and vice-verse). If you need to track the internet, then you're going to want a solution that can target your stories AND filter the results so you get valuable information.
Beyond the news tracking components mentioned above, you'll also need to decide if you have the need or budget for media contact management/releasing and media analysis. The first component will more effectively help you get your story out. The analysis service will let you correlate your results to your effort, plus definitively show the value and impact of your media results.
Our company specializes in providing these solutions. Bacon's (now Cision) and Burrelle's/Luce both have very good services as well. Beyond the companies I've mentioned you have a great number of services that specialize in one or two components mentioned above. If I can assist you, or if you'd like to speak with someone in my office, feel free to call.
Good luck.
Todd Murphy
Todd Murphy is a good friend, and the big man at Universal Information Services in Omaha, NE
Wednesday, April 16, 2008
Fundamental shift in Media Monitoring
As communication in our world becomes more and more depend on computers to transmit messages, there is a shift in communications. The way that we get our news from the Main Stream Media (CNN, FOX NEWS, HLN, ABC, NBC, CBS, and NPR) and Daily and Weekly Newspapers is moving towards the online world. Like most people the first thing that they do at the office in the morning, is check email, and open up a browser. On this browser page whether it be Yahoo, MSN, iGoogle, or another, the news is one of the first things that they read.
As a Media Monitor, this directly affects my business. My company will have to adapt and shift the paradigm from monitoring traditional media to monitoring online media, blogs, RSS feeds, Newspaper and Television Websites. That is not to say that there is no need for traditional media. People are tactile creatures, we like to touch the newspaper turn the pages, flip them over. There is a sense of accomplishment once you have read the entire newspaper. Sure there is Wifi at the coffee shop, and news websites, and Amazon’s kindle, but the fact remains that newspaper are still printing papers. Not all of this content is online, therefore how will you monitor this? With a traditional newspaper clipping service that is how. Magnolia Clipping Service as been around for nearly 70 years, that is before TV news, which my great grandmother was worried about way back when. Nothing is going to change the fact that people still want newspapers, and that the Local 6 PM newscast will remain indispensable at least not in the near future. TV website have some of the content on the website, but usually it is only the package that they post, not all of the segments from the 5, 6, 10, and the two hours of AM shows. One thing that will not go away are the ratings from the TV, PR professionals will still need to track it, measure it, and make sure that they can count that towards their ROI stats for the PR campaign.
Currently there is a thrust of companies to try to get into blogging, and trying for find their place in the blogosphere, and again, this does not mean that they will not need to also follow the old ways too. This will be a gradual transition, as people and companies have different learning curves for the Social Media.
As always I welcome any comments you may have on this topic.
As a Media Monitor, this directly affects my business. My company will have to adapt and shift the paradigm from monitoring traditional media to monitoring online media, blogs, RSS feeds, Newspaper and Television Websites. That is not to say that there is no need for traditional media. People are tactile creatures, we like to touch the newspaper turn the pages, flip them over. There is a sense of accomplishment once you have read the entire newspaper. Sure there is Wifi at the coffee shop, and news websites, and Amazon’s kindle, but the fact remains that newspaper are still printing papers. Not all of this content is online, therefore how will you monitor this? With a traditional newspaper clipping service that is how. Magnolia Clipping Service as been around for nearly 70 years, that is before TV news, which my great grandmother was worried about way back when. Nothing is going to change the fact that people still want newspapers, and that the Local 6 PM newscast will remain indispensable at least not in the near future. TV website have some of the content on the website, but usually it is only the package that they post, not all of the segments from the 5, 6, 10, and the two hours of AM shows. One thing that will not go away are the ratings from the TV, PR professionals will still need to track it, measure it, and make sure that they can count that towards their ROI stats for the PR campaign.
Currently there is a thrust of companies to try to get into blogging, and trying for find their place in the blogosphere, and again, this does not mean that they will not need to also follow the old ways too. This will be a gradual transition, as people and companies have different learning curves for the Social Media.
As always I welcome any comments you may have on this topic.
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