Wednesday, April 2, 2008

Media Monitoring + Media Analysis = Media Intelligence

The Introduction of the new Media Monitoring Portal will enable companies to make faster, smarter business decisions based on real-time information, and over time, the combination of Media Analysis and Media Archive will provide valuable information at every stage media chain - not just see what makes the news and where they made the news, but what's audience is viewing them, and all earned media Ad values associated with those media hits. And this of course will add value to the PR Account Executive to measure the value of his/her work. sometimes there are too many outlets and too many hits to try an measure, not to mention the huge volumes of information, associated with those hits. This data actually first that must be stored and analyzed and managed and shared, because of course, the goal is to transform data into information and information into insight.

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