Saturday, April 5, 2008

Monitoring broadcast media for "Social Media" mentions

Monitoring broadcast media for "Social Media" mentions


After doing a little research within my own database, I discovered the great number of stories that mention blogs, blogging, twitter, and other Social media outlets. I have put together a study, and will continue to follow and update this for the entire month of April. I have created a broadcast media portal that will be tracking any mention of the Keywords "Social Media" - "Blog" - "Blogging"- "Twitter" and a few other terms regarding social media that could generate some results from the traditional broadcast media. I think that the traditional media outlets understand social media in the most limited and shallow levels. Traditional media outlets don't get it yet, because they're either unaware of the value, or trying to figure out a way to make money from it. They are thinking only about ad revenues from these "cute blogs" and do not realize the revolution that has begun. They are of course going to think about selling what they have always sold- the allmighty advertisements. This is very traditional thinking about advertising, but it changes when you migrate from TV/Radio to the Internet. Blogging ads currently are heavily dependent upon adwords who control what ads are seen on your page. Media wants to control it themselves. If the Media wants to make some money on blogging, they need to encourage people to blog. So far there is very little mention of how to blog, what to blog about, and why blogging is important to the biz world. I'd like to see more.

You can log into the portal to see what it is this does www.magnoliaclips.com/login.html
Login ID = Twitter : Password = ******* (email me to get the pwd) videodred@gmail.com
Then feel free to play with the system. Please send me an email if you like it, or have any comments about it.

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